Panda Retail, a major Saudi retail company in the region, has reinforced its partnership with the Ministry of Interior’s (MoI) public security-traffic department.

Both parties recently joined forces to highlight the "Your decision, your destiny" campaign, which was launched as part of the 32nd Gulf Traffic Week activities.

This comes as part of Panda’s commitment to participating in CSR initiatives that aim to raise awareness within all segments of the society.

As part of the campaign, Panda hosted security patrols of the Jeddah Province at its branches and facilitated their interaction with the public, where the key messages of the campaign were communicated.

They explained how the campaign addresses individuals to raise awareness on their role in cooperating with security patrols in order to enhance the overall safety levels as well as the importance of supporting traffic officers to achieve traffic safety for everybody.

Muwaffaq Mansour Jamal, CEO at Panda Retail, said: “Our cooperation with the MoI is part of our strategy to strengthen our partnerships with government entities in the interest of sustainable community development. Our support for the ‘Your Decision, Your Destiny’ confirms the coherence between the campaign’s objectives and our main values, which are centered around emphasizing the security and safety values within the community while constantly developing innovative platforms to educate the society.”

During the campaign, security patrols distributed educational leaflets that highlighted main safety issues for locals and residents, and urged them to comply with traffic safety instructions. In addition, Panda and MoI branded giveaways and gifts were distributed.

On the other hand, the security patrols of the Jeddah Province praised the efforts of Panda Retail Company. They thanked Panda for its cooperation and contribution to raising traffic safety awareness and its efforts in encouraging the public to follow traffic safety instructions.