AJ Arabia is a new perfume house from Abu Dhabi, which offers a luxurious new collection that will combine the best of French perfumery with the treasures of Arabian desert, in beautiful packaging inspired by breathtaking Arabian architecture.

AJ Arabia was founded by Ali Aljaberi, a chemical engineer who studied marketing, management, communications and media at the University of Sorbonne Paris, Abu Dhabi. He has always been passionate about perfumes and with an extensive perfume library of his own. His work and studies took him to Paris, where he had an opportunity to learn about the perfume industry and observe a potential untapped niche in the market: luxury French-Oriental fragrances with international vision.

The company will launch two lines — black collection and gold collection. Both collections will have perfumes designated by numbers, rather than names. Both collections will have in common their Arabian DN.

Aljaberi said: “Every major brand has its oud edition of perfumes but you may rarely say this is authentic until I met the expert nose Jean-claude astier.”

AJ Arabia represents the luxury oriental scents of Arabia mixed with flowery and fruity notes from all around the globe, Aljaberi said, adding that both collections will embody the company's values (authenticity, purity, simplicity and mastery), the gold collection will include more oud- and amber-based fragrances.

All perfumes of AJ Arabia are designed for wear by both men and women. It eschew typical gender based marketing “if you like it, then wear it” is a motto of the line, with an aim to take perfumery back to its origin, where scents have no gender.