Starbucks Coffee Company has launched its ready-to-drink chilled coffees in the Middle East.
The new range of coffees — the Starbucks Discoveries — will be sold at the chilled section of supermarkets and convenience stores across Saudi Arabia, Kuwait and the UAE.
With the introduction of the ready-to-drink portfolio in the Middle East, three of Starbucks Discoveries’ global classic flavors have been made available.
They include Seattle Latte, a blend of Fairtrade certified Starbucks espresso roast coffee and creamy milk; Chocolate Mocha Latte, which is crafted with 100 percent Fairtrade sugar and cocoa; and Caramel Macchiato Latte which, introduced in 1987, is a creamy blend of Fairtrade certified Starbucks espresso roast coffee mixed with caramel flavor.
“We have listened to our customers in the Middle East and we believe our ready-to-drink chilled coffees match their needs and taste preferences,” said Joern Staas, business development director, Starbucks Coffee Company.
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Ready-to-drink chilled coffees from Starbucks



