REDTAG, described as the value fashion and home lifestyle brand, has announced its new partnership with Arab artist Cyrine AbdelNour. The announcement was made at the official launch of the REDTAG 2015 winter collection.

Following almost a decade of “unprecedented growth” across the region, REDTAG has evolved to become a major player in the fashion retail arena with over 150 stores in 50 cities across the GCC.

This exclusive partnership is a first for REDTAG, signaling a strategic new brand direction for the home-grown GCC retailer with today’s announcement marking a significant milestone in its own style credentials.

As the new face of the REDTAG brand, Cyrine will be featured on billboards across GCC showcasing a number of stylish seasonal looks from the winter 2015 collection, which reflects the brand’s fashion for everyday promise.

Ernest Hosking, CEO of REDTAG, said: “This collaboration is a first for REDTAG and is a significant milestone in our brand’s bigger strategic vision as we extend our fashion footprint across the GCC. We are incredibly pleased to be working with such a popular style icon to women across the Arab world."

He added: “Cyrine aligns with our brand on many levels and our mutual association has brought a fresh perspective to the REDTAG winter collection for 2015, which we are confident our customers will love. Most importantly, this collaboration reinforces our commitment to delivering on trend fashion for every day at affordable prices.”

Cyrine said: “I am delighted to see my partnership with REDTAG come to life in the new 2015 winter collection. Collaborating with a brand that has a distinctively regional appeal was an important element in my decision to associate with REDTAG. It offers women in GCC on trend, affordable fashion which is appropriate to regional conventions.”