REDTAG announces arrival of its new summer collection at stores across the region. The value fashion and home lifestyle brand’s new season collection is inspired by ice cream tones and seaside colors with vivid mix and match combinations for casual summer looks.

With an emphasis on denim fabrics, playful prints, and sharp graphics, REDTAG says its summer collection reinforces the brand's philosophy of fashion forward comfortable clothing at affordable prices.

Created to evoke natural style and grace, the collection offers easy and modern style solutions for busy fashionistas. The elegant, on-trend collection is weather appropriate for the region’s challenging summer climate with two key themes providing a wide variety of mix and match items.

Innovative Impulse is a dazzling theme with bold lively prints and paradise colors, bringing luxurious fabrics to life in a range of sharply tailored dresses, separates and accessories.

Contemporary Core is inspired by the fuss-free approach of androgynous dressing and features refined classic neutral colors such as steel blue, skimming stone grey, pave and white wheat with modest cuts creating perfect simplicity.

Dressing for the office will be stylish throughout summer with REDTAG’s collection of casual essentials. It introduces contrast piping to its capsule business basics work collection to give classic silhouettes a pop of breezy, sunlit shades color.

The summer collection continues the bright color-led story through to its childrenswear summer essentials with flowing florals for little girls in the family, and light denims and sassy motifs for boisterous boys.

REDTAG has launched a fresh homeware collection with a strong theme of bold patterns and bright prints.

The new season of homeware at REDTAG is all about attention to detail, precious metal accents, and working the color palette throughout the home.

The summer collection is available at REDTAG’s over150 stores across the region.