Riyad Bank has taken a lead on awareness campaigns on AIDS, focusing on prevention, detection and dealing with the disease.

The bank took part in these events on World AIDS Day on Dec. 1.

In partnership with the Saudi Charity Association for AIDS Patients, which campaigns for more awareness, Riyad Bank undertook a number of activities through its social channels and digital platforms such as Facebook, Twitter and Instagram.

The campaign titled — Together we can stop AIDS — included advice on ways of preventing AIDS infection.

“We wanted to put our communications channels to use on this day with the aim of spreading awareness among Saudi society,” said Najla Al-Dowayan, vice president and community department director at Riyad Bank.

“We have a strong fan and follower base for social channels. So we wanted to utilize them to help educate and inform communities.”