Under the banner “Creating Possibilities, Shaping the Future,” Samsung Electronics Co. Ltd., unveiled its vision for smarter living by linking technology, content and services at the International Consumer Electronics Show (CES).

Attended by more than 1,700 industry partners and media, Samsung showcased its next generation devices and services, led by an 88-inch SUHD TV and Samsung’s Milk VR virtual reality video service.

With a focus on bringing the future into the home and creating experiences that enhance consumer lifestyles, the 2015 portfolio has already received 36 CES Innovation Awards.

“Delivering great experiences will be our focus in 2015” said Tim Baxter, president and chief operating officer of Samsung Electronics America. “Samsung is focused on smarter living at the intersection between great technology, content and services. And, it’s our insight — that all innovation has to be focused on the consumer experience — which is underpinning Samsung’s success.”

Samsung also launched its POWERbot VR9000 robotic vacuum cleaner. Its Digital Inverter Motor delivers up to 60 times stronger suction power than previous robotic vacuums.

Developed by Samsung’s new state-of-the-art, the WAM7500/6500 delivers a 360-degree sound experience thanks to Samsung’s proprietary ring radiator technology, which enables true omni-directional sound both horizontally and vertically. Finally, Samsung introduced a new era for portable storage with the Portable SSD T1 for storage solutions that are fast, reliable and highly portable.”

Samsung unveiled the 88-inch JS9500 TV, powered by a proprietary, eco-friendly nano-crystal display technology, which transmits different colors of light depending on their size to produce the highest color purity and light efficiency available today and, an intelligent SUHD re-mastering engine which automatically analyzes the brightness of images to minimize additional power consumption while expressing stunning contrast levels — producing images with much darker blacks and an elevated brightness two-and-a-half times brighter than conventional TVs with twice the color adjustment points.