Samsung Electronics participated in the HVACR Expo Saudi 2016, a new event focused on the market’s heating, ventilation, air conditioning and refrigerating segments.

The event was held at the Jeddah Center of Forums & Events between the Jan. 11 and 13, with the support of Adnan Mandourah, secretary general of the Jeddah Chamber of Commerce and Industry.

The Big Five Saudi organized the event, which had more than 100 suppliers under one roof. The companies in the expo were from over 20 countries.

The participation of Samsung in this event was meant to increase awareness of potential business customers to the new air conditioning technology that was introduced in HVAC Seoul in October 2015.

This type of marketing awareness aligns with the goal that was set by President and CEO of Consumer Electronics Business in Samsung Electronics BK Yoon to reach $10 billion in sales by 2020. Samsung, according to Yoon, also aims to be the leader of air conditioning solutions by that same year.

KeeWon Park, GM, Samsung Saudi Arabia, stated: “Each product displayed at the expo has a unique quality that differentiates it from current technologies in the market focusing mainly on Samsung’s new 360 circular cassette, new cutting-edge energy efficient DVM S 30HP, and the DVM S Eco 14HP.

These exemplary products are considered a milestone in the air conditioning business thanks to the great amount of research and development that Samsung has invested in this field in the past few years.”

Saher Hilal, head of air-conditioning at Samsung Saudi Arabia, confirmed during the technical seminar held at HVACR Expo that Samsung is exceeding the customers expectations with HVAC products to match challenging climate conditions and power saving solutions.

Samsung’s 360 cassette unit combines both elegance and performance in a manner transmuting any setting it is introduced in.