Samsung Electronics, a global leader in digital media and digital convergence technologies, participated in the Saudi International Hotel Expo Saudi Arabia 2015, in Riyadh recently.

Introducing its latest innovative business solutions for the hospitality and hotel sector, Samsung operated a large booth at the Riyadh International Convention & Exhibition Center, with the participation of major international and local companies specialized in the hotel and hospitality industry.

Saudi Hotel Tech Expo is described as the first of its kind in Middle East, offering a unique platform covering every aspect of hotel investment, supply, management, refurbishment, fit-out, operation and development.

Saudi Arabia’s hotel industry is experiencing extraordinary growth as the country is set to welcome nearly 16 million visitors by the end of 2015, where Samsung believes there is vast opportunity to offer state-of-the-art technology that exceeds market expectations.

KeeWon Park, GM, Samsung Electronics in the Kingdom, stated: “Samsung has come forth with business solutions that serve exactly and exceeding the needs of the Saudi market. Our display for digital billboards is characterized by a high level of quality, efficiency in energy consumption and ease of installation, to be used in places from receptions to welcome visitors and provide information on the offers and hotel advertisements right into specific business rooms and whole hospitality systems; Samsung has proved that its products represent a large and important part in our daily lives for the adoption of new technologies and innovative products that make customers enjoy a smart and unique life.”

Samsung showcased the most innovative smart product configurations in both the hotel and hospitality fields, enriching businesses by offering innovative technologies and providing integrated solutions for hospitality excellence, through the provision of Samsung’s ultimate high quality, dedicated to benefit the hospitality industry through quality and its unique touch feature, the company stated.