Samsung Electronics, a global leader in technology and consumer electronics, launched in November an "unprecedented" campaign to reach out to all consumers and traditions in different areas across Saudi Arabia.

It invited individuals to join Samsung in exchanging cultural backgrounds and get inspired by the company’s philosophy to live 'SMART,' by a journey through a moving experience zone installed with the company's most advanced technologies available in the market today.

Kicking off from Jeddah, through Makkah and ending in Taif on Dec. 7, visitors from different cities in the Western Region experienced how truly living smart can be life changing, especially in an age where technology defines how people plan and run their day to day lives.

Wandering through the conjoined vehicles, people are engaging, experiencing and learning to adopt the smart life linked with the most innovative and exceptional technologies.

JaeCheon Park, GM, Samsung Electronics in Saudi Arabia, said: “We are extremely proud of the traffic driving into the zone, proving time by time that we are more than a technology provider, but a company that strives in conveying a philosophy for our customers to incorporate the smart life into their lifestyle. Everyone will be able to keep up to date with us on the happenings as it takes place, across multiple social media channels to follow Samsung’s journey to the areas, visit and experience the unique smart technologies being brought near them,” Park added.

Adnan Matbouli, CEO of United Matbouli Group, said: “Samsung Journey is adding more pleasure and excitement to users in the Kingdom, embodying the spirit of communication and cross cultural learning between Samsung and local communities that defines each individual area, unveiling the extraordinary things that people are doing with Samsung devices.”