Coca-Cola has kicked-off Copa Coca Cola in the Kingdom, the world’s largest grassroots football program owned by a brand, in its 27th year with a global campaign that champions an active healthy lifestyle and encourages values such as team spirit, friendship and respect.

This is the fourth year that Copa Coca-Cola has invited teams from around the country to play in a series of local round robin tournaments and one national final in Riyadh on March 28. This free tournament is open to teens in the 13-15 age group and will be held in Riyadh, Jeddah and Dammam.

The international football tournament will give teens across Saudi Arabia the chance to join over 1.3 million teenagers from more than 60 countries taking part in Copa Coca-Cola and gain valuable skills both on and off the pitch.

During 2015, Copa Coca-Cola will ask the question "Which part will you play?" to motivate teenagers and their supporters to celebrate footballing passion and recognize the important, complementary roles that form a successful team.

Antoine Tayyar, director of public affairs and communication at the Coca-Cola Company, said: “We’re thrilled to kick-off Copa Coca-Cola this season and are looking forward to watching some incredible talent.”

Mustafa Agha, head of MBC Sports and Copa Coca-Cola ambassador, said: “Copa Coca-Cola is a fantastic way for teens across Saudi Arabia to get involved with a great sport.”

Abdullah Arrak, Coca-Cola Bottling Company Saudi Arabia, said: “Copa Coca-Cola continues to provide a great platform for Saudi Arabia to show the world how passionate we are about football.”

The tournament originated in Bulawayo in Zimbabwe in 1989, when Coca-Cola partnered with National Association of School Heads to host a tournament with teams competing from the country’s 10 provinces. Now named after Mexico’s 1998 football tournament, Copa Coca-Cola was born and bred in Africa.