Shell Saudi Arabia participated in the Saudi International Motor Show 2015 (SIMS), which was held recently at the International Center for Exhibitions and Conventions in Jeddah, with the support of Jeddah Gov. Prince Mishaal bin Majed.

The show brought together a collection of car dealerships that showcased their latest models, and attracted more than 80,000 visitors — predominantly car fans and enthusiasts.

On its stand at the show, Shell Lubricants displayed a complete lineup of its products, including the remarkable motor oil Shell Helix Ultra, with its unique PurePlus technology, which is marketed to customers in Saudi Arabia exclusively by Shell Saudi.

Shell also took advantage of the show to introduce its newly launched Fast Lube service, which offers advanced and premium services and engine oil change through a network of new service centers.

The Shell Helix stand at the show gave visitors an opportunity to register for its promotional competition, which was launched two months ago and enjoyed participation levels that exceeded all expectations. The grand prize for each draw is a Chevrolet Camaro 2015 model.

At the event, Firas Wehbe, Shell Saudi marketing manager B2B industrial and FWS, said: “The Saudi International Motor Show has achieved tangible results thanks to the large visitor turnout. The show has given us an outstanding platform to introduce our product lines, including our unique engine oil Shell Helix. The show also helps us stay in touch with our existing customers and make contact with potential new ones.”

Wehbe added: “We have strategic partnerships with most of our dealers, and we build strong relationships with our customers.”

At the end of the show, the names of Shell promotion winners announced, with Mohammed bin Ali Ashqar winning the grand prize draw for a Chevrolet Camaro 2015.