Sony Mobile recently celebrated the upcoming launch of its smartphone Xperia X and Xperia XA in the Saudi market, in the presence of Hirokasu Ishizuka, its corporate VP for global sales development.

Media guests were invited to participate in the launch event held in Jeddah recently, to experience features of a smart phone that "helps everyone to get the most out of life and live more innovatively than ever."

The company stated: "Sony Mobile will continue to create increasingly personalized and intelligent products and services that empower you to do more, and live more creatively than ever. Our products and services will connect you to each other and become essential and beloved parts of your lives,” said Hiroki Totoki, president and CEO at Sony Mobile Communications.

"With our continued passion for technology, we will keep adding new and exciting features to evolve our smart phones. At the same time, we want to change how you access information and interact with friends and family in a closer, natural and more meaningful way."

The Xperia X series embodies Sony Mobile’s new brand vision through adding new layers of intelligent technology across popular and acclaimed Xperia features — camera, battery and design — to make every day smarter and simpler.

The next generation Xperia camera takes spontaneous capture to another level enabling to shoot in sharp focus, even for spur-of-the-moment shots.

The all-new predictive hybrid autofocus in Xperia X and Xperia X Performance enables choosing the subject and then predicting its motion, “so you can capture the action in perfect focus, free from blur.”

Xperia X, Xperia X Performance and Xperia XA each have a range of matching style covers and will roll out in four finishes — white, graphite black, lime gold and rose gold — from this summer.