Sony has opened its newly designed concept boutique at La-Terra Center in Jeddah.
Aiming to provide shoppers — both avid technology enthusiasts and Sony fans — with an experience of Sony products, the 358 sqm boutique is claimed to feature a world-class retail design theme that complements Sony’s global philosophy of inspiring and fulfilling the curiosity of people around the world and moving them emotionally.
Sony Middle East Marketing Company said: “The retail environment has increasingly become more relevant with customers looking to touch, feel and experience products before making their buying decisions. The new boutique showcases every detail of our latest products and technologies, while allowing consumers to instantly step into our world of entertainment content.”
The new boutique features a wide-open storefront to provide an unobstructed view into the world of Sony. Customer expectations are further met with Sony’s specialists providing an insight into the technical capabilities of the products and their differentiators.
The boutique has five distinct product zones for gaming, mobility, digital imaging, as well as home entertainment and high resolution audio.
Sony stated that the boutique is the first outlet in the Kingdom to feature high resolution audio products.
The dedicated high resolution audio zone showcases Sony’s latest product offering.
The Home Entertainment zone, meanwhile, showcases large screen 4K-enabled LED televisions and 4K-enabled home projectors that offer a true cinematic experience at home.
The Digital Imaging zone is a big draw for photography enthusiasts.
This zone features a "shooting object" area where consumers can get a hands-on feel of the latest cameras and take pictures of scaled down (4D) model of Jeddah’s iconic landmarks.
For gaming enthusiasts, a dedicated zone features the latest PlayStation models.
The new concept boutique is a platform to preview innovative technologies as well as listen and learn from customer feedback.
Aiming to provide shoppers — both avid technology enthusiasts and Sony fans — with an experience of Sony products, the 358 sqm boutique is claimed to feature a world-class retail design theme that complements Sony’s global philosophy of inspiring and fulfilling the curiosity of people around the world and moving them emotionally.
Sony Middle East Marketing Company said: “The retail environment has increasingly become more relevant with customers looking to touch, feel and experience products before making their buying decisions. The new boutique showcases every detail of our latest products and technologies, while allowing consumers to instantly step into our world of entertainment content.”
The new boutique features a wide-open storefront to provide an unobstructed view into the world of Sony. Customer expectations are further met with Sony’s specialists providing an insight into the technical capabilities of the products and their differentiators.
The boutique has five distinct product zones for gaming, mobility, digital imaging, as well as home entertainment and high resolution audio.
Sony stated that the boutique is the first outlet in the Kingdom to feature high resolution audio products.
The dedicated high resolution audio zone showcases Sony’s latest product offering.
The Home Entertainment zone, meanwhile, showcases large screen 4K-enabled LED televisions and 4K-enabled home projectors that offer a true cinematic experience at home.
The Digital Imaging zone is a big draw for photography enthusiasts.
This zone features a "shooting object" area where consumers can get a hands-on feel of the latest cameras and take pictures of scaled down (4D) model of Jeddah’s iconic landmarks.
For gaming enthusiasts, a dedicated zone features the latest PlayStation models.
The new concept boutique is a platform to preview innovative technologies as well as listen and learn from customer feedback.
