STC Advanced Solutions, a major Saudi communications company, and key provider of advanced, turnkey and reliable IT solutions, is supporting the Riyadh leg of the HP World Tour 2015, as its diamond sponsor.

The event, a leading must-attend technology showcase for IT professionals, was held on Feb. 17, at the Four Seasons Hotel in Riyadh following the inauguration on Feb. 16.

The move is part of the company’s continued commitment toward addressing the latest international developments in the (ICT industry to enhance its wide portfolio of advanced solutions and services and promote its role in driving growth and progress across the local market.

The HP World Tour, being held for the first time in the Kingdom, features a range of the latest state-of-the-art HP products and solutions related to various areas such as cloud computing, information security, big data, mobile technology, integrated infrastructure, software, printing, personalized systems and corporate services.

The event will also showcase — through specialized sessions and in the presence of the industry key players — presentations on key subjects and offer direct communication with industry specialists to discuss potential opportunities and future prospects.

The HP World Tour is a one-day international event that is held in select leading markets around the world. The show, expected to attract over 800 participants from Saudi Arabia and the rest of the region, enables HP partners to make best advantage of the available opportunities in the Saudi market, which has been identified as one of the world’s leading ICT markets along with Europe and MENA region.

STC Advanced Solutions, one of the subsidiaries of the Saudi Telecom group (STC), provides a range of ICT services, including system integration, managed services, M2M and cloud services.