Swatch has launched its new spring-summer collection. “Summer is full of moments that cry out for more — more days at the beach, more hours of sunshine, more time to dream. The 2016 collection is on exactly the right wavelength,” the company stated.

“Es War Einmal turns favorite storybooks topsy-turvy to prove that fact is often far funnier than fiction. Floralia is saying it with flowers in a bunch of different ways,” the company stated, adding that the inspiration spectrum for Africana stretches from the Sahara to mascara while power tracking revs up to cruise by in the style fast lane.

“Tropical is topical in beach swing, reliably forecasting that happy hours will last much longer than 60 minutes in the summer of 2016. And the ultimate tool of cool this season? That has to be Metallix, offering time for reflection inside and out.”