Skate park or red carpet? Sneakers or stilettos? Ravishing smile or funny face? Difficult choices to make, which is why TAG Heuer takes it all and chooses Cara Delevingne — the most disruptive It Girl of the moment — as its new feminine ambassador. She has a massive social media presence, is up for everything, and relishes freedom.

Born under the sign of Leo in London in 1992, Cara is the new ruling queen of the media jungle, the It Girl spokesperson for the online generation, and the top fashion model of our day. What is most refreshing about her is the way she navigates so coolly through these high-pressure worlds, with her indomitable take-me-as-I-am elan.

Before Cara, top models stared out from magazine covers and walked down catwalks. By just being herself, she does not just give us another pretty picture, but a whole, extraordinary, irreverent and gloriously gorgeous package. She is a true path-breaker, who, like TAG Heuer, pushes past conventions and limits with creativity and passion, and never cracks under pressure. She perfectly embodies the core values of the Swiss brand.

TAG Heuer held Cara Delevingne’s Welcome to the TAG Heuer Family fete in the Salle Melpomene, described as the most beautiful room in the Ecole des Beaux Arts de Paris.

The exhibition space, named after the Greek muse of tragedy, was magically transformed for the occasion into a theater of antiquity.

Jean-Claude Biver, CEO of TAG Heuer, the Swiss Avant-Garde watchmaker since 1860, and president of LVMH Watches Worldwide, greeted Cara Delevingne by offering her a TAG Heuer Formula One Steel and White Ceramic Chronograph set with glittering diamonds — the perfect match for Cara’s glamour. “I am delighted to welcome Cara into the TAG Heuer family,” said Biver.