Saudi Total launched its Road Safety campaign aiming at raising awareness of safe driving and road safety for all members of society, especially the new generation of children.

The campaign for road safety awareness in schools in Saudi Arabia being an ambitious program, Saudi Total underlines its keen desire to install awareness of traffic safety for children as they are pillars of the future and also to enhance their knowledge of traffic signs and signals. It is also keen to provide them with basics and principles of proper driving, and also urge children to respect the right of other road users, and abide by traffic regulations and traffic police instructions.

Commenting on the campaign, Nizar Raydan, managing director of Saudi Total, said: "The awareness program targets schoolchildren Kingdomwide. This program comes within the general framework of our social activities, and assuring our complete commitment toward the society in which we operate. Through this program, we seek to create a generation fully aware of proper car driving and adhere to traffic rules and road safety."

Raydan added: "More than 3,000 students in Jeddah schools participated in this campaign, and many of them underwent theoretical lessons about meaning of traffic signals and signs. Teachers and students were remarkably responsive and greatly admired the program."

Saudi Total’s campaign is run by a team of the company's safety specialists, where they present theoretical lessons about various traffic signals and signs on model streets and roads similar to real ones and they as well demonstrate various types of traffic violations and ways to avoid them.