Centrepoint, claimed as the region’s largest family fashion retailer, celebrates the upcoming World Family Day on May 15 by encouraging families of the region to spend quality time with loved ones.

A study conducted by the brand shows that over 14 percent of respondents claimed that they do not get sufficient time with their family and 88 percent of respondents said that spending time with family is what they looked forward to most on the weekends.

In today’s modern world, work is increasingly taking over our lives and we spend longer and longer hours in pursuit of our career goals.

With more than 42 percent of participants in the study spending over ten hours at work, time with family becomes shorter, with adverse effects on our wellbeing.

“Children are often the most affected,” says Lucy Bruce, founder of Home Grown Children’s Eco Nursery who has worked closely with Centrepoint to help raise awareness for the importance of family time.

Studies have shown that close bonds to family and having a strong emotional support system have a significant positive impact on our health and wellbeing.

Centrepoint’s CEO, Manu Jeswani, says: “When I was younger I often missed out on spending precious moments with family due to work commitments. I have learnt from that and today my family is my priority and I make sure to spend quality time with my wife and children on the weekends and on family holidays. Work is an important aspect of life, but family comes first.”

Centrepoint has teamed up with regional lifestyle and parenting influencers Lucy Bruce, Kaya Scott and Deanna Khalil, to share tips and advice on spending quality time with family.

This year, Centrepoint stores will have special cash desks dedicated to families shopping in store on World Family Day.