It was curtains for the famous Ramadan festival Bizat Al-Reeh or the ‘Magic Carpet’ festival held in Jeddah every holy month. The festival, in its 15th year, was sponsored and opened under the chairmanship of the wife of the Custodian of the Two Holy Mosques, Princess Hessah bint Trad Al-Shaalan, under the slogan ” Our Direction Toward Helping Patients,” and was organized by the National Home Health Care Foundation (NHHCF). It ran for six consecutive nights, with the participation of 164 distinguished names from inside and outside the Kingdom, and the Jeddah International Center for Forums and Events.

During the press conference, Princess Adelah bint Abdullah, head of NHHCF, explained that with the development of medical services and health care, the institution in collaboration with the public and private sectors has managed to support thousands of patients in the areas of rehabilitation and home health care and other basic services.

Pointing out that the NHHCF during the past year has provided 9,200 services to 6,257 patients, she also drew the attention to the completion in the coming months of a branch of the institution in the region of Asir.

Abeer Qabbani, a member of the Board of Directors and president of resource development and public relations for NHHCF, explained that Bizat Al-Reeh is the most important initiative funding the institution, and constitutes 40 percent of the proceeds from charity home care.

Qabbani added that this year they started something called the “Brooch yellow rose” an initiative of Farouk Jamjoom and Shalhoub group to sell the brooches in all their stores for the benefit of NHHCF.

Princess Dima said: “This is the second year in which we are participating and we are delighted by the reactions and the great interest shown by everyone. Our primary goal is community service.”

Sayidaty, the media sponsor, toured the venue and the various stalls there, which included a number of charity associations, such as Sanad, the Handicapped Society, the first women’s charity in Jeddah and Al-Faisaliah Women’s Charitable Society in Jeddah through the center of Seleslah to develop Saudi heritage.

Princess Noura Bint Abdullah Bin Mohammed praised the charity work and acknowledged the objectives achieved by Bizat Al-Reeh since its inception.

According to photographer Sarah Hussein Abu Daoud, Bizat Al-Reeh is one of the most important charity festivals that has highlighted the successes and innovations of Saudi women and their solidarity with humanitarian work.

Saudi designer Layla Khashoggi displayed decor pieces that were a blend between the old classical and contemporary European. She said: “The Bizat Al-Reeh added a lot to my career. I found clients who have a good taste in décor, with both European and Arab features. This is what I have always aspired to achieve.”

Also participating was the Z Boutique, a Saudi project of Heba Mirdad that comprises American, French and British products.

Noura Al-Shehail, trainer and international adviser, said: “Bizat Al-Reeh has opened up new avenues for charitable work through its support for the public and private sectors and individuals. It is an effective role model for any charitable project that is working to develop itself.”

Saudi designers Fatima Abed and Taima Abed participated in presenting her Ramadan collection. Fatima said that the festival shines year after year, which helps her to develop her products.

Eman Jawharji displayed her collection of Ramadan Jalabiyas while designer Shaihan attracted buyers with her abaya and hijab collection.

Saudi designers Muna Al-Turki, Najla Saud and Tamar Nazir presented their “Afwal concept” in which they presented European fabrics with Saudi designs.

Nahid Talib presented her stylish collection through her “Julia Fem” Boutique.

Hadeel Ismail and Sumaya Abdudaziz also took part with their new collection of Jalabiyas.

Other designers who participated in Bizat Al-Reeh included Rima and Najla Al-Nasir, Lulwa Saud, Hasna Al-Qurashi, Nadya Al-Otaibi (from Kuwait), Sarah Beydoun (from Lebanon), Yildiz Diab, Hala Moghabghab and Randa Fahmi (from Egypt).

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