Twenty-five-year-old Saudi fashion designer Hoor Bahamdein started her fashion line in 2012. She noticed the shortage of casual dresses in the Saudi market, which motivated her to start her brand.

Bahamdein’s embroidery painting for a cartoon character was selected to be shown in an art exhibition. That painting was her first design and that’s how it all started.

Arab News met with Bahamdein at a fashion exhibition where she showcased her latest collection comprising long silk dresses and cocktail dresses. We spoke to her about her work, passion and future plans.

Describe to us your fashion style.

My style is very unique, classy and comfortable.

What inspires you when working on a new collection?

Many things inspire me and it depends on the collection I work on. But the main inspiration are the 70s and 80s where fashion was different and classic.

What are the materials and fabrics you like to work with?

My favorite fabrics are pure silk and taffeta; both of these fabrics allow the designs to be perfect in shape and charming in style even though both of them are the hardest to work with.

What are you preparing for the Autumn Winter collection? What are the colors you are going to focus on?

The Autumn/ Winter collection is going to have different styles with unique, chic and classy evening dresses. We are going to focus on light colors and pastels such as off-white, gold, silver, light pink and olive green.

How would you want your clients to feel when wearing your designs?

I want them to feel happy, comfortable, unique and feminine when wearing my designs.

What sets you aside from other fashion designers?

Simplicity beside grandeur because it is difficult to combine simplicity and luxury without the need of a a personal stylist. That’s what sets me aside from other designers.

Where do you sell your designs and where do you want to sell?

Until now we are just receiving orders via our website and we ship it all over the world. I wish and aim to sell my designs in Bergdorf Goodman, which is a luxury goods department store based on Fifth Avenue in Midtown Manhattan in New York City.

We just received from them an approval to be in there fashion guide. I hope we are close to selling there and as well as at Selfridges, which is a chain of high-end department stores in the United Kingdom.

What is the role of social media in marketing your brand?

It plays a major role in marketing the brand and makes subscribers aware of who we are and what we produce. I am currently on Instagram, Pinterest, Facebook and Twitter (@hoorbahamdein).

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