Western Auto, the name well established for quality transport solution in the Kingdom, is a member of ETA Star conglomerate with its headquarters in Dubai. It is the exclusive distributor of the state of art ASHOK LEYLAND range of commercial vehicles in the Kingdom.
Ashok Leyland is the flagship brand of the Hinduja Group. One of the largest commercial vehicle manufacturers in India, Ashok Leyland has been moving people and goods for over six decades.
Ashok Leyland carries over 70 million passengers every day; close to 700,000 vehicles bearing the Ashok Leyland badge. The company has seven manufacturing units spread pan-India and installed capacity for 150,000 vehicles per annum. Ashok Leyland has overseas manufacturing facilities at Ras Al Khaimah (UAE) and Prague (Czech Republic) and a joint venture in Srilanka- Lanka Ashok Leyland (LAL). AVIA Ashok Leyland Motors (AALM), headquartered in Prague, Czech Republic represents the company’s European presence where the famous D- Series trucks are manufactured for the markets of Hungary, Ireland, Spain and Middle East. Ashok Leyland is also the only auto major in India to have been awarded the ISO/TS 16949 Corporate Certification.
In 2007, Western Auto was appointed the authorized importer and dealer of the Ashok Leyland buses and trucks in Saudi Arabia.
“Right from the very beginning Western Auto in the kingdom has been focusing on strategically placing the Ashok Leyland models in the market. The range, the pricing and the facility work hand in hand to establish the brand, helping well acceptance across the Kingdom” with world class showroom and service center.
Western Auto showrooms in Dammam, Jeddah and Riyadh are supported by a strong team of professionals in workshops, Mobile Service Units, extensive service and spare parts facilities. Since 2007, it has been successful in meeting the growing demand for industrial transport solutions in cities like Jubail, Dammam, Khobar, Jeddah, Riyadh, Yanbu, Rabig and Ras Tanura.
“In a very short span Ashok Leyland has established itself as the primary choice for commercial transport not only at the construction sites but also in school, staff transportation segments, including rent a cars like Hanco, Best Rent A Car, Al Jazira Rent A Car, etc. Ashok Leyland Buses are well accepted in Kingdom for its quality and low maintenance operational cost.
Ashok Leyland buses are widely accepted and running successfully with all major Saudi Aramco Contractors, these buses are as per the specification of Saudi Aramco, Ministry of Transport and Health.
Supported by efficient technicians and well equipped workshop with spare parts, Ashok Leyland is commanding top-of-mind choice among customer.
For enhancing customer and cater their needs, Western Auto is expanding its service network with Modern workshop in Jubail and Yanbu, and opening biggest workshop in Riyadh to cater the growing demand of Central region
Western Auto, the quality transport solutions provider, views the tie-up with Ashok Leyland as an opportunity to provide Quality that is affordable too, supported by service and warranty — ASHOK LEYLAND, No.1 Choice for staff transport and present market leader in KSA,” says GM Sales — Western Auto.
Moving people for six decades
