Lifting the veal off Salt Bae’s not so organic rise to fame

Lifting the veal off Salt Bae’s not so organic rise to fame
Nusret Gökçe. (Instagram: @nusr_et)
Updated 28 April 2017

Lifting the veal off Salt Bae’s not so organic rise to fame

Lifting the veal off Salt Bae’s not so organic rise to fame

JEDDAH: Nusret Gökçe, Turkish butcher and chef best known for his uniquely famous salt-sprinkling move, apparently did not gain his fame genuinely through his unmatched skills.
Dubbed ‘Salt Bae’ online, Nusret had reportedly signed a deal with an American public relations agency to further promote his now widely-recognized signature, where he paid a total sum of $2 million.
The acclaimed “meatatarian,” who took the Internet by storm, paid a substantial amount to arrange a visit by Oscar-winning actor Leonardo DiCaprio to his Dubai-based restaurant.

 

2017 Oscar adayi sensin dedi#saltbae #saltlife #salt @leonardodicaprio

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Additionally, the chef also paid for his cameo role in the “Narcos” TV series.
According to Uçankuş, a big number of celebrities were paid as well to make an appearance in Nusret’s Turkish “Nurs-Et” Steakhouse and showcase his trademark salting signature.

 

Senin havan başka dedi

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Italian football player Marco Borriello, famous singer Bruno Mars, the Golden State Warriors basketball team, FC Galatasaray forward Lukas Podolski, Brazilian footballer Matheus Doria, and many others had a share in the $2 million paid by the chef.

In January 2017, Nusret became an Internet sensation after he shared a short clip named “Ottoman steak” of his flamboyant knife-work and trademark overarm salt-sprinkle, which got 14.3 million views so far.

 

Birimiz hepimiz hepimiz birimiz icin dedik

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Nurset’s fame has made it to James Corden’s “The Late Late Show,” and even Ben Affleck and Rihanna’s T-shirts!
The chef did not respond to what has been circulating social media about his, somewhat, PR “scandal” and only shared a picture of him enjoying his stay in the French capital of Paris.

 

Benden cok takipcin var dedi @antoniobanderasoficial

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His Instagram followers reached 6.5 million followers in a matter of months.
Will this newly exposed news damage the chef’s popularity around the globe?