Saudia partners with ABB FIA Formula E Championship ahead of Ad Diriyah race

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Officials unveil the Saudia-branded Formula E car that will race in the inaugural Saudia Ad Diriyah E Prix. (Arab News)
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Officials unveil the Saudia-branded Formula E car that will race in the inaugural Saudia Ad Diriyah E Prix. (Arab News)
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Officials unveil the Saudia-branded Formula E car that will race in the inaugural Saudia Ad Diriyah E Prix. (Arab News)
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Officials unveil the Saudia-branded Formula E car that will race in the inaugural Saudia Ad Diriyah E Prix. (Arab News)
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Above, the Saudia-branded Formula E car that will race in the inaugural Saudia Ad Diriyah E Prix. (Arab News)
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Above, the Saudia-branded Formula E car that will race in the inaugural Saudia Ad Diriyah E Prix. (Arab News)
Updated 14 December 2018

Saudia partners with ABB FIA Formula E Championship ahead of Ad Diriyah race

AD DIRIYAH, Saudi Arabia: The ABB FIA Formula E Championship on Tuesday announced a new long-term partnership with Saudi Arabian Airlines (Saudia) - the national flag carrier of the Kingdom of Saudi Arabia - as official airline partner of the all-electric series and race title partner of the inaugural Saudia Ad Diriyah E-Prix.

Coinciding with the introduction of a new visa process for fan travel to Saudi Arabia, Saudia has come on board ahead of season five and the debut of Formula E in the Middle East on December 15. The announcement was made at a special event hosted at Governorate Ad Diriyah, following a roadshow through the Saudi Arabian capital with the striking new-look Gen2 car.

Felipe Massa – Venturi Formula E Team driver – got behind the wheel of the official championship car for the very first time, adorned with new Saudia branding on the rear-wing spoilers and on top of the nose cone.

In preparation for the highly-anticipated new era of electric racing and the opening round in Ad Diriyah, Saudi Arabia is to open to the world like never before as it launches a dedicated online visa process for international tourists.

Fans will be able to apply via the newly-created ‘Sharek’ platform, using an authorized ticket to permit entry to Saudi Arabia. The system will be implemented for the first time as the country gears up for the spectacle of Formula E - marking the introduction of easy application and verification for foreign travelers.

Alejandro Agag, Founder & CEO of Formula E, said: “It’s fantastic news that Saudia is joining the ABB FIA Formula E Championship as official airline partner – ahead of the first race in Saudi Arabia and the debut of fully-electric racing in the Middle East. The partnership continues to show the appeal of Formula E on a global scale and I’m proud to welcome Saudia to the Formula E family as the excitement continues to build for the opening round of season five on December 15. When you consider Saudi Arabia is opening-up to international sports fans for the first time and we have a new partner who can connect those fans to our series, it really is a strong additional to the championship.”

Saudi Arabian Airlines Director General, Saleh bin Nasser Al-Jasser, commented: “Saudia is pleased to be supporting the ABB FIA Formula E Championship for the upcoming event in Ad Diriyah – a first for Saudi Arabia and the Middle East. The airline welcomes fans from around the world to the opening race at the historic Ad Diriyah site and to come aboard with SAUDIA as we get set to wish the teams all the very best for the race and a new era of electric street racing, starting with the Saudia Ad Diriyah E-Prix.”

Beyond hosting the first fully-electric race in the region and staging it in a stunning UNESCO heritage site, hosts of the Saudia Ad Diriyah E-Prix, the General Sports Authority and Saudi Arabian Motor Federation have confirmed ambitious plans for the opening race of season 5 and the Kingdom’s debut in the championship schedule.

Prince Abdulaziz Bin Turki Al-Faisal, Vice-Chair of the Saudi Arabia General Sports Authority added: “We really want to celebrate this moment with the people of Saudia Arabia, all those passionate fans and families who want to experience a live E-Prix for the first time. But with the introduction of a new visa process, now we can celebrate it with the world. It’s an opportunity we plan to grasp with both hands with the addition of soon to be announced spectacular line-up of live music, culture and entertainment featuring global stars as part of an unmissable three-day festival.”

The 2018/19 season of the ABB FIA Formula E Championship sparks into life in Ad Diriyah on December 15.


Brazilian Football Confederation confirms: Saudi Arabia to host 2nd Brazil-Argentina clash

Updated 16 October 2019

Brazilian Football Confederation confirms: Saudi Arabia to host 2nd Brazil-Argentina clash

  • The match will be held at the King Saud University stadium in Riyadh on Nov. 15

RIO DE JANEIRO: Brazil will take on Argentina in a friendly in Saudi Arabia for the second time in a year next month, the Brazilian Football Confederation (CBF) announced on Monday.

The match will be held at the King Saud University stadium in Riyadh on Nov. 15, CBF said on its official website.

The newly crowned Copa America winners beat their fierce rivals 1-0 in Jeddah last year.

They beat Argentina 2-0 at home in the semifinal of the Copa America in July, a controversial match that left Argentina superstar Lionel Messi complaining the hosts benefitted from favoritism.

The Selecao went on to beat Peru 3-1 in the final.

Brazil will also play a friendly against South Korea in Abu Dhabi on Nov. 19.

Saudi Arabia is trying to promote itself as a top level sports hub.

Unified heavyweight world champion Andy Ruiz of Mexico will take on Britain’s Anthony Joshua in their rematch in Diriyah on Dec. 7.

Fellow British heavyweight boxing star Tyson Fury will switch briefly to professional wrestling on Oct. 31 in Riyadh to take on Braun Strowman in a World Wrestling Entertainment Inc. (WWE) card.

In February Saudi Arabia hosted its first European Tour golf event while it will also stage a tennis exhibition tournament in December and next year’s Dakar Rally.