Arab News goes pink to boost awareness of breast cancer screening

Arab News will this month place a pink ribbon on its masthead to mark Breast Cancer Awareness Month, to help spread awareness of the importance of screening for this devastating disease. (AN)
Updated 01 October 2018

Arab News goes pink to boost awareness of breast cancer screening

  • October marks the 26th anniversary of the pink ribbon, a powerful symbol for millions of people affected by breast cancer
  • Throughout the month, the Arab News website — www.arabnews.com — and printed newspaper will feature a series of special reports

RIYADH: Arab News will this month place a pink ribbon on its masthead to mark Breast Cancer Awareness Month, to help spread awareness of the importance of screening for this devastating disease.

October marks the 26th anniversary of the pink ribbon, a powerful symbol for millions of people affected by breast cancer.

Throughout the month, the Arab News website — www.arabnews.com — and printed newspaper will feature a series of special reports focused on raising awareness of breast cancer and combating the disease in the Middle East and globally.

Breast cancer has already killed an estimated 627,000 women worldwide this year — but women in Saudi Arabia and throughout the Middle East remain reluctant to take the screening test that could save their lives.

Of the women targeted during screening awareness programs across the Middle East, only 10 percent actually attended an appointment for a routine breast exam.

A 2017 study found a “substantial rise in the incidence of breast cancer in Saudi Arabia in recent years, particularly among younger females compared to affected females in Western countries.”

According to the report’s lead author at the College of Medicine at the University of Hail, more awareness and education is needed across the Kingdom to address critical “gaps in knowledge.”

Breast Cancer Awareness Month begins today, with its “go pink” campaign to draw attention to the disease, its detection and treatment.

Arab News’ team of journalists will be doing all they can to promote this increasingly vital cause.

Read more here.

 


MBC hires Marc Antoine d’Halluin as new CEO

Updated 10 December 2019

MBC hires Marc Antoine d’Halluin as new CEO

  • Appointment comes as Saudi-owned broadcaster launches video-on-demand “Shahid” platform

LONDON: Saudi-owned broadcaster MBC has hired Marc Antoine d’Halluin as its new CEO following the departure of veteran broadcaster Sam Barnett.

MBC founder Waleed Al-Ibrahim said his new CEO would drive forward the company’s five-year growth plan announced last year and which has a heavy emphasis on developing video on demand (VOD) content.

D’Halluin started his career at Sony Pictures Entertainment and prior to joining MBC Group was the chairman of the Luxembourg-based M7 Group, which operates satellite pay TV in Holland, Belgium, Austria, the Czech Republic, Slovakia, Hungary and Romania. M7 Group was recently sold to Vivendi’s Canal+ Group.

Regional broadcasters including MBC are facing increasing competition from new arrivals to the region in the rapidly growing video on demand sector, dominated by Netflix and Amazon.

In response, MBC Group is ramping up investment in its own Arabic-language VOD platform while also targeting the Arab-speaking diaspora.

FASTFACT

MBC was the first private free-to-air Arab satellite TV channel.

Subscription video on demand is expected to more than double in the Middle East and North Africa between 2018 and 2024, according to Digital TV Research. 

Last month, MBC’s VOD platform, known as “Shahid” announced the launch of its first-ever original production. Titled “ElDiva,” the drama series stars Cyrine Abdel Nour in the lead role, alongside actor Yacob Alfarhan, and the Egyptian folk singer and actress, Bosy. 

“MBC was the first major media company in the region to launch a VOD platform,” said Shahid managing director Johannes Larcher at the time of the launch

“Nearly all the international giants of entertainment have turned or are turning their attention to this type of ‘digital first’ content.”

MBC Group originally launched in London in 1991 as the first private free-to-air Arab satellite TV channel and moved to Dubai in 2002. Today it includes a number of leading channels that include the 24-hour Arabic news channel Al Arabiya.