Saudi Model Roz stars in campaign for US beauty brand Kat Von D

With 11 million followers on Instagram and a number of high-profile advertising campaigns under her belt, the Saudi-born model who goes by the name Roz is making quite a name for herself in the US. (Supplied)
Updated 23 September 2019

Saudi Model Roz stars in campaign for US beauty brand Kat Von D

DUBAI: With 11 million followers on Instagram and a number of high-profile advertising campaigns under her belt, the Saudi-born model who goes by the name Roz is making quite a name for herself in the US and has just been announced as the new face of beauty brand Kat Von D’s new True Portrait Foundation in the Middle East.

Currently based in Los Angeles, the Saudi model, with platinum blonde locks and Pinterest-worthy style, was handpicked to star in the new campaign by the American brand that is famous for its vegan products.

“Roz, is living her childhood dream of being an international model and breaking the boundaries of fashion and beauty in the region. Her strong personality speaks the brand’s DNA of bold beauty, passion and perfection,” the brand said in a released statement.




Kat Von D picked Roz to star in the campaign. (Supplied) 

  

The new True Portrait Foundation is part of the brand’s vegan and cruelty-free complexion collection and is Kat Von D’s first medium coverage formula. The new product comes in 40 shades to suit a wide variety of skin tones and is available in Sephora stores in the Middle East.

The foundation is based on a liquid-to-powder formula that features Elastic Essence™ Effect: A combination of spherical powders described as having an “elastic core” that ensures the foundation never settles into skin.

Scoring the campaign is particularly important for Roz, as she told Arab News in a previous interview that becoming a model in the US has been challenging.

“Ever since I was young, becoming a model was always a dream of mine. It was a bit difficult for me as a Saudi woman… but to me nothing is impossible” Roz said earlier this summer.

Challenging stereotypes proved to be one of the major hurdles Roz had to face, but “with my persistence, I was able to prove to brands that I am not just famous… I am also influential to many people,” she said. 

The model’s Instagram feed is littered with photographs of her various advertising campaigns, as well as visits to many a product launch party — she was most recently spotted at the California-based launch party for Lady Gaga’s new beauty label, Haus Laboratories — and we’re sure to see more of her in the future.


A new era: Japan welcomes its 126th emperor and celebrates Reiwa 

Emperor Naruhito and Empress Masako. (AFP)
Updated 8 min 24 sec ago

A new era: Japan welcomes its 126th emperor and celebrates Reiwa 

DUBAI: Japan will welcome its 126th emperor in a fascinating, history-filled ceremony on Tuesday, but who is Naruhito and what will his “era” signify?

On April 1 this year, the Japanese public intently waited for the government to announce the name of the nation’s new imperial era following the abdication of Emperor Akihito, who led Japan for 30 years.

Historically, the implementation of the imperial era name (or gengo) dates back to Japan’s modernization days of the Meiji Era in the late 19th century. Simply put, each emperor represented a new era.

This unique system remains relevant in politics and several aspects of daily life, as it is used in official documents, local newspapers and the Japanese calendar.

But the name is of deeper significance than official use. “It’s supposed to convey a certain meaning and motto of what should come during the reign of the emperor,” Dr. Griseldis Kirsch, a senior lecturer on contemporary Japanese culture at London’s School of Oriental and African Studies, told Arab News.

Reiwa, officially translated as beautiful harmony, has been selected as the name for the era of the incoming imperial couple Naruhito and Masako.

A two-character term that is derived from an ancient anthology of Japanese poems known as “Manyoshu,” Reiwa has drawn some controversy since the term is “not entirely clear,” said Kirsch.

Linguistically, the characters’ meanings have changed over time, and there was a lack of agreement on a proper English translation.

Although the term represents peace amid the current troubled times, Reiwa has a slightly passive tone compared to the former Heisei (achieving peace) era.

“It’s about Japan and its inner harmony… that’s pretty clear in the second character ‘wa’ because it can mean ‘Japanese’ or ‘Japan’,” said Kirsch.

The relatively young incoming royals have been described time and again as a “modern couple.”

Masako — a Harvard-educated former diplomat who speaks five languages — gave up a promising career to join the Imperial Court.

Then-Crown Prince Naruhito — an Oxford-educated environmentalist who is dedicated to water conservation — reportedly pursued his wife-to-be for years before she finally married him in 1993, after rejecting his proposals over fears her career would be jeopardized.

The imperial couple have been famously candid about their difficulties in starting a family, with Princess Masako suffering a miscarriage in 1999 while Naruhito slammed press’s harassment of his then-pregnant wife as “truly deplorable.”

The couple gave birth to a girl, Princess Aiko, in 2001.