DUBAI: Luxury modest wear e-tailer The Modist has closed down “its virtual doors,” founder Ghizlan Guenez announced on Instagram on Thursday.
The decision was made amid the ongoing global coronavirus pandemic.
“Unfortunately, whilst our plans and position were quite different only weeks ago, the global pandemic crisis that hit the world shifted our position entirely and rendered our young business very vulnerable, which left us with no choice but to cease operating and close down,” Guenez wrote.
The Modist, launched in 2017, was built on values of celebrating women’s choices, diversity and inclusion, breaking stereotypes and putting a stick in the ground in the space of modesty, according to Guenez.
“I truly hope that this community continues the conversation on important values and that players in the fashion industry and beyond continue to carry the flag of what is important: inclusion, innovation, diversity, sustainability and all the other topics that are relevant today more than ever,” the founder of the Dubai and London-based e-commerce shop added.