MBC Group scores top 10 spot for global social media views

The MENA region’s largest media company racked up a total of 4.56 billion digital and social video views in May 2020 compared to 2.5 billion views in April. (Supplied)
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Updated 17 June 2020

MBC Group scores top 10 spot for global social media views

  • Racked up total of 4.56 billion digital and social video views in May 2020
  • In Ramadan three of its shows were among the top-four performing shows in MENA

LONDON: MBC GROUP, the largest media company in the Middle East and North Africa, has secured its first top 10 position for digital and social media video views in the world.

According to Tubular Labs, MBC has jumped from its 37th position in 2019 to 19th in April 2020 and 10th in May 2020.

It ranks above large international conglomerates including BuzzFeed, BBC, ABS-CBN, and Fox Corporation. 

FASTFACT

THE NUMBERS

For the month of May 2020, MBC GROUP achieved the following for its video content:

- Facebook: over 2.8 billion views

- YouTube: over 1.39 billion views

- Instagram: over 299 million views

- Twitter: over 61.9 million views

EXACT TOTAL VIEWS = 4,560,070,147

“It’s extremely important for MBC to have marked this achievement – not just for the group, but also for all media in the Arab world – to be in the top 10 of the leading companies in the world in terms of digital and social views,” said Mazen Hayek, MBC Group’s official spokesperson. 

MBC Group achieved a total of 4.56 billion digital and social video views in May 2020 compared to 2.5 billion views in April.

In terms of digital and social media views, MBC is now ahead of all European media organisations and only behind global US leaders.

In May MBC Group achieved over 2.8 billion views on Facebook, over 1.39 billion views on YouTube, over 299 million views on Instagram, and over 61.9 million views on Twitter.

It’s the result of a lot of years in transformation that took us from a pure broadcast leader to a multi-touchpoint, multi-platform and multi-screen leader.

Mazen Hayek, MBC Group’s official spokesperson

Hayek said that MBC Group was also leading on platforms that Tubular Labs did not cover such as Snapchat and TikTok.

MBC Group achieved 724.8 million views on Snapchat in May 2020 and, during Ramadan, three of its shows were among the top four performers on the platform in MENA according to the Snapchat team.

As for TikTok, MBC Group achieved a billion views in May 2020 and in Ramadan, MBC was the top performing publisher in MENA.

MBC Masr, Shahid, MBC1, MBC accounts were the top four media and TV accounts in MENA, according to the TikTok team.

“It’s the result of a lot of years in transformation that took us from a pure broadcast leader to a multi-touchpoint, multi-platform and multi-screen leader,” Hayek added, explaining that the group’s strategy included amplifying its content beyond its platforms through content partnerships and smart marketing.

“When people said TV is dead, we said TV is not dead – TV as we know it is dead. We think as a content producer and aggregator. Where you place the content and how you amplify it is secondary. It’s better to be solid on strategy that leads you to the right content, and then the right platform and marketing.”


TWITTER POLL: Wearing masks to be a norm even with availability of coronavirus vaccine

Updated 11 July 2020

TWITTER POLL: Wearing masks to be a norm even with availability of coronavirus vaccine

DUBAI: The World Health Organization has advised on the use of medical masks as to limit the spread of certain respiratory viral diseases, including COVID-19.

“Current information suggests that the two main routes of transmission of the COVID-19 virus are respiratory droplets and contact,” the global health body said in its advisory.

Masks can be used either for protection by healthy persons – to protect themselves from transmission – or by infected individuals to prevent onward transmission.

 

 

The WHO likewise advised that governments should encourage the wearing of masks where there is widespread transmission and physical distancing is difficult, especially that a vaccine for coronavirus has yet to be developed that could offer protection to individuals.

Wearing masks have become a norm that even the availability of a vaccine in the future would not deter almost half of Arab News readers that were polled – at 46.6 percent – compared with those who said they will ditch these protections – at 29 percent – once a coronavirus inoculation goes into market.

Almost a quarter of those that were polled meanwhile said they did not mind either way.

Reader @KaysarRoni said face masks is essential when going to the market, to shop or to pray in the mosques, but would be “harmful for health” when worn all the time.