French-Algerian singer Lolo Zouaï teams up with Adidas

Adidas has selected French-Algerian singer Lolo Zouaï to star in the sportswear giant’s latest “Change is a Team Sport” campaign. Supplied
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Updated 28 June 2020

French-Algerian singer Lolo Zouaï teams up with Adidas

DUBAI: Adidas has selected French-Algerian singer Lolo Zouaï to star in the sportswear giant’s latest “Change is a Team Sport” campaign for its signature Superstar sneakers. 

The “Desert Rose” hitmaker appears alongside other notable figures hailing from France, including Manchester United footballer Paul Pogba and rappers Vald and Dinos.

Adidas’ new campaign serves as the French counterpart to the American advertising campaign, which was unveiled in February and featured US actress Yara Shahidi, the first female K-Pop group to perform at Coachella, Black Pink, as well as actor Jonah Hill, singer-producer Pharrell Williams and Brazilian singer Anitta, among many others.

Similarly, the new ad was photographed to evoke a class picture and can be found displayed at Adidas flagship stores in France.

Previously, the singer was cast alongside Liu Wen and Michael B. Jordan in the Fall 2019 Coach global campaign shot by renowned photographer Juergen Teller and became the face of American label Tommy Hilfiger.




Lolo Zouaï for Adidas Originals. Supplied

The Franco-Algerian singer was born Laureen Zouaï (pronounced “zoo-eye”) to a French mother and an Algerian father. She relocated to San Francisco with her family when she was three-months-old.

Her debut EP “High Highs to Low Lows” would  go on to garner over 60 million streams worldwide, catapulting her into the mainstream spotlight. Shortly after, she gained the attention of British hitmaker Dua Lipa, who chose the part-Algerian singer to open up for her forthcoming arena tour in 2021, as well as singers Demi Lovato, Billie Eilish and Grimes who are all fans of the artist’s music.

 
 
 
 

 
 
 
 
 
 
 
 
 

Me and my booty for @tommyjeans #tommyjeans ad

A post shared by Lolo Zouaï (@lolozouai) on

When she’s not fronting campaigns, performing at fashion shows or releasing new music, the artist can be found using her platform to champion a good cause. 

Amidst the anti-racism protests  sweeping the world right now, the singer has pledged to donate her merch sales for June 2020 to Black Lives Matter, and will be donating annually each June to a Black Lives Matter cause for the rest of her career, she revealed.

Prior to the release of her latest single “Beautiful Lies,” the 25-year-old announced that she would be donating $5 from every pre-save to The Loveland Foundation, an initiative that seeks to offer free therapy sessions for Black women.


Beckham son Brooklyn is engaged to actress Nicola Peltz

Updated 22 min 27 sec ago

Beckham son Brooklyn is engaged to actress Nicola Peltz

  • Beckham and Peltz both posted the news on their Instagram accounts Saturday
  • “Two weeks ago I asked my soulmate to marry me and she said yes,” Beckham wrote

LONDON: Brooklyn Beckham, son of retired soccer superstar David Beckham and fashion designer Victoria Beckham, and American actress Nicola Peltz have announced they’re engaged.
Beckham and Peltz both posted the news on their Instagram accounts Saturday.
“Two weeks ago I asked my soulmate to marry me and she said yes,” Beckham wrote. “I am the luckiest man in the world. I promise to be the best husband and the best daddy one day.”
They posted the same picture of themselves standing in a field and embracing — he wearing a blue suit and she in a yellow dress.

Peltz said in her post, “You’ve made me the luckiest girl in the world. I can’t wait to spend the rest of my life by your side.”
Victoria Beckham, a former member of the Spice Girls pop band, sent her congratulations via Instagram, saying “we could not be happier” that the couple is getting married.
Brooklyn Beckham is the eldest of David and Victoria Beckham’s four children. Peltz’s film credits include “The Last Airbender” and “Transformers: Age of Extinction.”