Rami Malek stars in star-studded Cartier campaign

The campaign celebrate the re-launch of the French brand’s iconic Pasha watch. (AFP)
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Updated 02 July 2020

Rami Malek stars in star-studded Cartier campaign

DUBAI: US-Egyptian actor Rami Malek has been selected to star in Cartier’s new star-studded campaign to celebrate the re-launch of the French brand’s iconic Pasha watch. 

The Oscar winner stars alongside “Game of Thrones” star Maisie Williams, Australian singer Troye Sivan, American singer Willow Smith and Chinese rapper Jackson Wang.

Cartier shared a snippet of the campaign video on Instagram, writing “'Cartier relaunches its signature watch from the 1980s, made for those who view the world in a broader way. #PashadeCartier coming in September (sic).'”

Pasha de Cartier was originally designed by the luxury label for the Pasha of Marrakesh in 1933.

The iconic timepiece is expected to hit the market in September.

The 38-year-old actor has previously served as an ambassador for the prestigious fashion house. 

Earlier this year, Malek starred in Saint Laurent’s Menswear campaign for Spring 2020.

The “Mr. Robot” actor landed his first high-fashion gig when he served as the face of Dior Homme, fronting the label’s Spring 2017 campaign alongside English singer Boy George, as well as rapper A$AP Rocky. 

Recently, the James Bond villain has been nominated for the Best Actor in a Drama Series at the Golden Globes 2020 for his role as a computer hacker named Elliot Alderson in the American thriller television show “Mr. Robot.”


 


How to travel post-COVID-19

Updated 07 July 2020

How to travel post-COVID-19

  • As borders begin to re-open in the Middle East and around the world, here is how to deal with traveling in a post-pandemic world

DUBAI: When it comes to the Middle East, July seems to be a marker. From Bahrain to Egypt, Morocco to Dubai, borders are tentatively opening, with plans to jumpstart tourism a sign of better days to come. But still, a question hangs heavy. Even if we are now allowed to travel, will the experience ever really be the same again?

From where you can go to how much it will cost, what you can do there to a fear of going in the first place, the very essence of travel stands on the precipice, and we are all at risk of a lesser life experience because of it.

For Dubai-based, Euronews Travel TV presenter Sarah Hedley-Hymers, the biggest repercussion is the resulting knowledge hit. “Traveling makes me hyper-attentive,” she said. “The newness of places stimulates all the senses. I’m like Bradley Cooper in the movie ‘Limitless,’ absorbing different destinations like a sponge, expanding with the knowledge of it all, energized by the novelty. Not traveling feels like a protracted comedown.”

But while COVID-19 may have grounded the first half of 2020, the green shoots of recovery are slowly creeping through the cracks. Tentatively, travel is once more an option, but if you are planning post-pandemic travel, preparation is paramount.


Where can I travel to?
June saw much of Europe slowly re-open its doors, albeit with entry generally restricted to EU nationals or returning residents. In the Middle East, July 1 saw airports open in Egypt and Lebanon, along with tourism facilities in Turkey. Dubai will welcome visitors from July 7, Morocco from July 11, and Bahrain hopes to re-open the King Fahd Causeway — and its border with Saudi Arabia — by the end of the month.

Tourists from around the world stepped foot in the UAE for the first time in nearly four months on July 7. Shutterstock

The re-openings are fluid, with plans changing daily. Best advice? Check carefully ahead of any trip. There is a good chance that restrictions will still apply, both with the country you are heading to and the one you are departing from.


Will air travel be more expensive post-COVID-19?
As fleets have lay grounded for months, the big fear was that airlines would have to charge extortionate fares in order to recoup losses. Thankfully, the opposite might be true.

“With regards to the cost of travel, views currently vary and it’s difficult to accurately predict airline strategies,” said Ciarán Kelly, managing director of the Middle East & Africa Network at FCM Travel Solutions. “But some people expect fares to stay low as airlines struggle to get customers back on board.


“Whether it’s a free checked bag on your flight, discount vouchers — as we’ve seen already from Etihad — free wifi or other incentives, airlines are going to have to do everything they can to get people back into the skies.


“Of course on the flip side, faced with huge losses to make up and potentially emptier planes, they could go the other way and raise ticket prices. But even if that happens, it’s also likely they’ll adopt more lenient change and cancelation policies, as has been seen over the last few weeks.”


What if I am scared to travel?
A perhaps unexpected repercussion of COVID-19 on travel is a fear of staying safe. A recent poll by Mower, an independent marketing, advertising and public relations agency in the US, found that only 16 percent of Americans would be comfortable flying again once restrictions were eased. For Reem Shaheen, counseling psychologist at Dubai’s Be Psychology Center, the key to allaying fear is preparation.
“Apart from concerns over the virus, the overwhelming worry at the moment is access. Most people are struggling to not only figure out a travel destination with open borders, but also if they’re able to return to their country of residency,” she said.

Most people are struggling to not only figure out a travel destination with open borders, but also if they’re able to return to their country of residency. Shutterstock


“I believe that the fuel of this fear lies in the feeling of helplessness. The best way to manage that is by gathering as much information as possible. This could be by knowing where the hospitals are, preparing for a safe return to your country of residence, or simply learning the protocols on social distancing of the country that you’re heading to. Working to gain control over situations within your power will help reduce the fear and anxiety triggered by traveling during the pandemic.”


When should I travel again?
While open borders might signify an invitation to travel, the reality is that things might take a little longer before the world is comfortable in transit once more. But while your travel experience might now be a little different, you would hope that the opportunity to embrace new experiences will once again prove too good to resist.

Travel equates to more than the sum of its parts, not just the act of being there but the attributes it brings. Patience, acceptance, kindness and curiosity — those are the traits that you pick up on the road, and without the ability to move freely, we are all missing out. Plus, as Hedley-Hymers said: “If nothing else, it’s always nice to find a corner of the world that doesn’t have a McDonald’s on it.”