Lebanese influencer Lana El-Sahely lauds watch campaign

Lebanese influencer Lana El-Sahely. Supplied
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Updated 06 October 2020

Lebanese influencer Lana El-Sahely lauds watch campaign

DUBAI: Lebanese influencer Lana El-Sahely has taken to Instagram to praise luxury watch brand IWC Schaffhausen’s “Solidarity with Beirut,” in collaboration with Beirut-based NGO Nusaned.

This week, the Switzerland-based brand unveiled the Pilot’s Watch Chronograph Edition, which is only available in Lebanon and the UAE. Proceeds from the sale of the timepiece — there are only 30 available — will go to Nusaned’s relief efforts in light of the Aug. 4 explosion that ripped through Beirut.

“Thank you for this very special way of giving back to Lebanon,” El-Sahely said on Instagram Stories.

“The global IWC Schaffhausen family stands together with Lebanon during these challenging times,” said Christoph Grainger-Herr, CEO of IWC Schaffhausen, in a released statement.

Feet first: Egyptian footwear label blends style and comfort

Updated 22 October 2020

Feet first: Egyptian footwear label blends style and comfort

DUBAI: They say “beauty is pain,” but not for Egyptian footwear label Zee.

The brand’s designs combine comfort and style, making its offerings suitable for settings ranging from edgy and urban life to laid-back for the seaside.

Noureldin Kassem, Zee’s founder, said: “It’s really important to be stylish and comfortable. For us being comfortable is very important, and this is why we used a lot of new materials, like different kinds of leather, and made adjustments to the sandals.”

Brave New World, the brand’s latest collection, draws its inspiration partly from Greco-Roman culture, Kassem told Arab News. 

The collection includes 25 styles in a range of bold and bright designs, featuring sandals and slides to suit a wide range of women’s tastes.

Zee, which was established three years ago, is a sustainable brand that is produced in Egypt, but outsources its materials, such as cork soles, from Spain.


Sway with ease in your Zees. Shot and styled by @keghamdjeghalian #MakeZeeMoves #ZeeSteps #ZeeBraveNewWorld #Zee

A post shared by Zee (@zee_officialeg) on

“Sustainability is taking a big share of the market now,” Kassem said.

To make the brand more environmentally friendly, Zee’s packaging now includes pouches made of recycled material made in collaboration with eco-friendly Egyptian fashion brand Up-Fuse. 

Kassem said that while many well-established fashion brands are fighting to survive during the coronavirus pandemic, Zee is taking risks and rebranding itself. 


Stand tall in your Zee-Bomba X #MakeZeeMoves #ZeeSteps #ZeeBraveNewWorld #ZeeByKegham #ZeeBombaX #Zee

A post shared by Zee (@zee_officialeg) on

Amid plans for a possible launch of trainers or heels, Zee’s team is working on designing sneakers, which better fit the “persona and identity of the brand.”

Kassem also praised his team, including creative director Kegham Djeghalian, for doing “a great job during this difficult period.”