Local for local: Saudi businesses find inspiration close to home

Local for local: Saudi businesses find inspiration close to home
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Rawan’s Stationery offers mainly Arabic stationary items, agendas, cards for every occasion and Rawan Stationery-designed wrapping paper. (Supplied)
Local for local: Saudi businesses find inspiration close to home
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Own Design's Sadu line is a fabric known by its vibrant red, green, white and black colors and seemingly geometric weaving. (Supplied)
Local for local: Saudi businesses find inspiration close to home
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Own Design's Sadu line is a fabric known by its vibrant red, green, white and black colors and seemingly geometric weaving. (Supplied)
Local for local: Saudi businesses find inspiration close to home
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Own Design's Sadu line is a fabric known by its vibrant red, green, white and black colors and seemingly geometric weaving. (Supplied)
Local for local: Saudi businesses find inspiration close to home
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Own Design's Sadu line is a fabric known by its vibrant red, green, white and black colors and seemingly geometric weaving. (Supplied)
Local for local: Saudi businesses find inspiration close to home
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Own Design's Sadu line is a fabric known by its vibrant red, green, white and black colors and seemingly geometric weaving. (Supplied)
Local for local: Saudi businesses find inspiration close to home
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Photos/Supplied
Local for local: Saudi businesses find inspiration close to home
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Rawan's Stationary offers mostly English content in stationaries. Arabic content, as limited as it was, was also not as pretty in comparison, said the founder. (Supplied)
Local for local: Saudi businesses find inspiration close to home
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Own Design's Sadu line is a fabric known by its vibrant red, green, white and black colors and seemingly geometric weaving. (Supplied)
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Updated 24 November 2020

Local for local: Saudi businesses find inspiration close to home

Local for local: Saudi businesses find inspiration close to home
  • New brands discover lively demand for clothes and stationery that draw on regional designs

JEDDAH: Rather than aspire for globalized standards and designs, Saudi businesses have started looking inward to represent their surroundings and their cultures.
Surprisingly, the public has reacted favorably. On several occasions, business owners and founders were stunned to find their designs flourishing because people were invested in something that positively represented their identity.
Faisal Al-Hassan, a co-founder of Own Design, said that the most memorable encounter for the fashion brand was during last year’s brand pop-up in the MDL Beast Festival in Riyadh. “People were coming in to grab one of our pieces and they’d immediately leave. That really made us proud and happy seeing people from across the country are familiar with our brand,” he told Arab News.
Own Design started in 2009 when three young men from Alkhobar came together to make money out of their hobby. “We started Own Design as a small project with minimum funds. We were three kids with big dreams. None of us had any background in designing, I have a degree in public administration, but it doesn’t stop me from doing what I love.”
Seven years on, the founders finally moved from makeshift offices in their homes to a concept store in the city.
“Every quarter, we launch a line with a specific theme. Our latest, the Sadu, has been exceptionally popular,” he added.

People welcomed us because there was something different about our stationery. They found products and designs in their mother tongue, which wasn’t available before.

Rawan Khogeer, Owner of Rawan Stationery

It was approximately three years ago that Sadu fabric became trendy, and Own Design wanted to take that design and introduce it into pullovers and then hoodies.
According to the brand’s Instagram, Sadu is “an ancient tribal weaving craft that artistically portrays Arabian nomadic people’s rich cultural heritage and instinctive expression of natural beauty.”
Sadu fabric is known by its vibrant red, green, white and black colors and seemingly geometric weaving.
Own Design’s clothes are designed to represent culture, with lines such as ODxKings featuring popular photographs of Saudi kings on auspicious occasions or popular quotes by them throughout history to merge “national themes with modern apparel.”
The clothing brand has also featured designs coinciding with the Kingdom’s G20 presidency, titled O20 and G20.
“Our designing process is very collaborative; we sit and discuss ideas and each member adds to what’s been said or alters the design in a way the others didn’t think of,” said Al-Hassan.
The brand is known for various limited edition apparel. Their Sadu line manufactures 400 pieces in each color due to the long production process; once it sells out, customers usually have to wait a year when the next Sadu line is launched.
“We’re approaching volume three of the Sadu design, while also collaborating with a special brand on a limited edition product,” he said.
“We have bountiful ideas that we want to showcase to the world, not just Saudi (Arabia) — we want to reach out to other Arabs,” said the co-founder. “(We want) to see foreigners wearing products that have a story.”
Another local business, Rawan Stationery, was started in early 2018 by Rawan Khogeer, a graphic design graduate. “People welcomed us because there was something different about our stationery. They found products and designs in their mother tongue, which wasn’t available before,” she told Arab News.
The market catered mostly to English content in stationeries. The limited Arabic content that was available was also not as pretty in comparison, said the founder.
From a young age, Khogeer’s pastime activity was to visit stationers. She delighted at the start of every term, merely because she got to shop.
She was always fascinated by gift-wrapping paper and the patterns on them. Whenever she visited a gift-wrapping shop, she pledged to open her own shop in the future.
While completing a training program at a company, Khogeer received the news that her mother had suffered an accident. Unable to find a suitable get-well card, she designed one herself.
“I decided to make her a card specifically for her, something that suited her taste, but I chose silver and gold colors, and printers would only print big batches; I was faced with the choice to either change the colors or go ahead with a large print run,” she said.
Khogeer chose the latter, and when her mother saw the card she was elated and told her daughter to start selling them.
Khogeer then went around small gift stores and stationers with her design, while running an Instagram account to publicize her brand. She was also looking into collaboration with stationers in Kuwait and, when they encouraged her, she expanded into the Gulf region.
“Demand was growing and the designs were increasing, and I felt like I’d found myself through this craft. At the same time, other work opportunities, although great, didn’t feel as fulfilling, so I approached Entrepreneurial Institute for support, and I never regretted that decision,” Khogeer said.
It was an adventure visiting governmental entities, carpenters and painters to get Rawan Stationery looking how it does today and fulfilling Khogeer’s dream of establishing a stationery/gift-wrapping store.
“I always wondered why stationers abroad were so meticulous and had such lovely local content, in their own language. I wanted to give that to people here and I wanted to elevate the Arabic language,” she said.
What makes Rawan Stationery different is its originality. It offers mainly Arabic stationery items, agendas, cards for every occasion and Rawan Stationery-designed wrapping paper, and has found a ready market.
As for upcoming projects, Rawan’s Stationery has plans to expand to a second branch soon.

 


first phase Saudi Arabia's “Pulse of Alkhobar” project launched

first phase Saudi Arabia's “Pulse of Alkhobar” project launched
Updated 22 min 15 sec ago

first phase Saudi Arabia's “Pulse of Alkhobar” project launched

first phase Saudi Arabia's “Pulse of Alkhobar” project launched

RIYADH: The first phase of the “Pulse of Alkhobar” project has been launched as part of plans to develop an integrated cultural center in the heart of the city and transform the Eastern Province’s arts scene.
The project follows calls by architecture experts, social media activists and artists for a collaboration across multiple sectors to strengthen the province’s cultural impact.
According to Culture Minister Prince Badr bin Abudllah bin Farhan, the project, centered on the site of the city’s old market, is the fruit of a partnership between the ministry and its municipal and rural affairs counterpart.
Acting Minister of Municipal and Rural Affairs Majid Al-Hogail said that the project will build an artistic and heritage destination that will improve the lives of residents of Alkhobar governorate as well as visitors to the Eastern Province.
The project will help define the region’s culture and enhance its position as a tourist destination, he added.
Abdulhadi Al-Shammari, the province’s municipal chairman, told Arab News that the new project will also improve services at municipal facilities, while preserving Saudi heritage and culture.
The project introduces tourists and visitors to the culture of the province, and highlights Al-Olaya district as the center of the city’s culture and arts activities.
Al-Shammari said that the project will boost the city’s finances, driving sustainable development and growth as well an improvement in quality of life.
“It will create new investment opportunities for the private sector, and encourage small and medium-scale enterprises, which have an excellent and effective social impact,” he said.
Al-Shammari added: “The Saudi government supports all sectors to help them deliver lucrative investment opportunities and build a conducive environment for local and foreign investment, where new job opportunities are created for young men and women.”
Faisal Al-Fadl, secretary-general of the Saudi Green Building Forum, told Arab News that creating a cultural and arts destination that is open to a range of activities will add to the city’s tourist appeal.

HIGHLIGHTS

• The ‘Pulse of Alkhobar’ project follows calls by architecture experts, social media activists and artists for a collaboration across multiple sectors to strengthen the province’s cultural impact.

• According to Culture Minister Prince Badr bin Abudllah bin Farhan, the project, centered on the site of the city’s old market, is the fruit of a partnership between the ministry and its municipal and rural affairs counterpart.

“Cooperation between the public sector and international organizations, as well as professional organizations, archaeologists and the public, is instrumental in preserving the cultural and architectural heritage of neighborhoods and cities,” he said.
Al-Fadl added that the collaboration between the two ministries reflects “the importance of architectural and cultural heritage, and the tangible and unique archaeological importance of the buildings as a key element in the history of peoples and relationships inside and outside the Arabian Peninsula.”
He thanked both ministries for their efforts.
Arafat Al-Majed, a Qatif Muncipal Council member, said the partnership is a step forward that falls in line with agreements concluded as part of Vision 2030.
“The agreement will increase interest in cultural heritage and the buildings and towns whose profound and ancient history should be brought out to the world to see and enjoy,” she told Arab News. “The agreement will also improve the urban landscape.”
She said that the joint committee should have branches in municipalities around the Kingdom in order to shed light on heritage sites that can be included in UNESCO. “The Kingdom is rich in such heritage sites.”
Al-Majed said that the project will introduce today’s generation to the ancient heritage of the province in a way that encourages investment opportunities.
“Nobody can deny the fact that some municipalities are still hesitant about what to do with heritage buildings and towns since some of these are abandoned or about to collapse. These municipalities want to tear them down. But these are historical treasures that should be preserved and invested in to become an important economic driver, and a source of arts and culture,” she added.
Maysoon Abu Baker, a Saudi poet and columnist, said the Saudi government attaches great importance to culture and heritage.
“Vision 2030 emphasized the significance of the culture existent in old cities,” she told Arab News.
“Arts, culture and heritage are at the top of the agenda for developing cities and preserving their culture. The cultural impact is important for the future of the Kingdom and is related to its history.”
Yousef Al-Harbi, director of Culture and Arts Society in Dammam, said that the partnership will lead to “new visual perceptions highlighting the Saudi, Arabian and Islamic identity.”
He highlighted the importance of nurturing Saudi art and architectural talent, and facilitating cooperation in order to “bring out the beauty of Saudi heritage and cities.”