Adidas announces landmark partnership with Challenge Team, Saudi’s first ever Women’s Football League champions

Adidas announces landmark partnership with Challenge Team, Saudi’s first ever Women’s Football League champions
Challenge Team members with the Women's Football League trophy they won in November 2020. (Adidas MENA)
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Updated 01 June 2021

Adidas announces landmark partnership with Challenge Team, Saudi’s first ever Women’s Football League champions

Adidas announces landmark partnership with Challenge Team, Saudi’s first ever Women’s Football League champions
  • The partnership aims to support the Kingdom’s efforts as part of the 2030 Vision to empower and create opportunities for women of the region

RIYADH: Adidas MENA has revealed the official sponsorship of Challenge football team, winners of Saudi Arabia’s first ever Women’s Football League (WFL).

Through this announcement, Adidas aims to support Saudi Arabia’s efforts as part of the 2030 vision to empower and create opportunities for women of the region.

Commenting on the partnership with the Riyadh based team, Rawh Al-Arfaj , Challenge Team Founder and CEO said, “We are honored to be the first female football team to be sponsored by adidas in Saudi Arabia. We’ve really seen Challenge Football Team gain momentum since the establishment of the first Women’s Football League in Saudi Arabia in 2020, and we hope to inspire girls and women in Saudi Arabia and beyond to pursue their passion.”




Rawh Al-Arfaj , Challenge Team Founder and CEO. (Adidas MENA)

The WFL - over 600 players and 24 teams taking part - was launched by Saudi Arabia’s Sports For All (SFA) in partnership with the Ministry of Sports and took place across Riyadh, Jeddah and Dammam as part of the Quality of Life program, Vision 2030.

On Dec. 17, 2020, Challenge Team defeated Jeddah Eagles to take home the WFL title and the prize money of $40,000.

“I joined the Challenge family in 2018 and I am honored to be part of the team’s  continuous achievements and ambition to succeed,” Haneen Al-Amari, Challenge Football Team midfielder said.

“We’ve seen Challenge Football team gain momentum since the establishment of the first women’s football league in Saudi Arabia in 2020, and we hope to inspire girls and women in Saudi Arabia and beyond to pursue their passion,” she added. “Special thanks to adidas for supporting our goals and believing in our vision.”




Challenge Team midfielder Haneen Al-Amari holding the Women's Football League trophy. (Adidas MENA)