Mohammed Abuazzah is a brand marketing and strategic communications leader with over 17 years of managerial and advisory experience for government, private and nonprofit organizations in the Kingdom.
Abuazzah is currently the chief public relations officer at Ceer Motors, the first electric vehicle brand in the country, which is a joint venture between the Public Investment Fund and Foxconn.
He served as the executive director of strategic marketing for the Ministry of Investment and Invest Saudi from late 2018 to early 2021.
Prior to that role, Abuazzah was the chief communications officer for the Doyof Al-Rahman Program, a Saudi Vision 2030 initiative. He also worked at the Ministry of Economy and Planning as a senior advisor and chief communications officer on the Saudi Vision 2030 communications team.
In addition to this, he has advised and supported several initiatives and organizations in planning and implementing marketing and communication strategies, including the Misk Foundation, the Royal Commission for Riyadh City, NEOM and the Mohammed Yousef Naghi Group.
Abuazzah has also worked as a senior general manager of marketing and strategic partnerships for Community Jameel at the Abdul Latif Jameel Group.
During his tenure with the Abdul Latif Jameel Group, Abuazzah participated in planning and implementation for the Saudi Professional League, also known as Jameel League.
His body of work with the Abdul Latif Jameel Group was recognized with a series of awards such as the Guinness World Record for the World’s Tallest Flagpole project in Jeddah and the Arab Social Media Influencers 2015 Award for job creation initiatives and influence on social media.
He was also a marketing and corporate communications manager at Knowledge Economic City from 2011 to 2013.
He has managed global campaigns in 10 countries and has led activities on the sidelines of the World Economic Forum in Davos and the UN General Assembly.
Abuazzah holds a master’s degree in marketing from Johns Hopkins University in the US and a bachelor’s degree in management information systems from the University of Business Technology in Jeddah. He has also earned several executive certifications in leadership development, creative transformation, innovation, experience management and filmmaking from Oxford, Stanford, the Massachusetts Institute of Technology and the Manhattan Film Academy.
Global Research Council re-elects Saudi Arabia as MENA region chair
The decision came during the 11th annual meeting of the Global Research Council in The Hague
The Kingdom presented a working paper on the challenges and opportunities faced by the research councils in the MENA region
Updated 03 June 2023
RIYADH: Saudi Arabia has been re-elected to represent the Middle East and North Africa region on the governing board of the Global Research Council during its 11th annual meeting in The Hague, The Netherlands, the Saudi Press Agency reported on Saturday.
The President of King Abdulaziz City for Science and Technology, Dr. Munir Eldesouki, will continue to represent Saudi Arabia at the GRC and his re-election reaffirms the Kingdom’s prominent position in the scientific and research fields and its commitment to enhancing joint cooperation among research centers in the MENA region.
This achievement is also a testament to the unwavering support of King Salman and Crown Prince Mohammed bin Salman, who is head of the Higher Committee of Research, Development and Innovation.
During the annual meeting, which took place from May 29 to June 2, Eldesouki chaired a meeting of the heads of research councils from the MENA region and participated in a panel discussion on the funding of climate change research, in which the participants endorsed a statement to strengthen international cooperation, research outputs, scientific communication, financing strategies, taking into account social and economic conditions, local cultures and knowledge, capacity building in science, innovation and entrepreneurship, and identifying best practices.
Eldesouki, who is also the general supervisor of the founding team of the Research, Development and Innovation Authority, met with a number of heads of international research councils from Singapore, Canada, the US, Turkiye, Britain and Germany to discuss areas of cooperation on the sidelines of the annual meeting.
The Kingdom presented a working paper on the challenges and opportunities faced by the research councils in the MENA region and the delegation participated in a number of other key meetings, including the council’s executive committee, the international consultative committee, and the working groups concerned with equality, diversity and inclusion, responsible evaluation of research, and international multilateral funding.
Saudi Arabia has played a pivotal role in the GRC’s work since its establishment in 2012, including strengthening cooperation between research funding institutions, exchanging best practices and expertise in supporting scientific research, and exploring ways to support the scientific community across the world.
The Kingdom currently occupies the position of vice-chair of the GRC’s board of governors and also represents the regional research councils of the MENA region on the board, as well as on the executive committee.
Dhahran students win big at first Formula 1 in Schools event in Saudi Arabia
Three teams showing great promise have qualified for Formula 1 in Schools World Finals in a first for Saudi Arabia
Updated 04 June 2023
DHAHRAN: The Kingdom’s first Formula 1 in Schools event took place at the King Abdulaziz Center for Culture (Ithra) recently.
The three-day event featured F1 race car displays and discussion sessions led by F1 experts, as well as the announcement of the Saudi teams who will represent the Kingdom in the Aramco F1 in Schools World Finals in Singapore later this year: Shaheen from Dhahran, Oryx from Dhahran, and Abiyya from Riyadh.
The five regions represented were Dhahran, Al Ahsa, Riyadh, Madinah and Jeddah. Dhahran won big, collecting seven of the 13 national awards.
According to the official statement, “F1 in Schools is a global educational program that aims to raise awareness of STEM and Formula 1 among school students. Students are challenged and inspired through a STEM-based learning program covering topics such as physics, aerodynamics, design, manufacturing, branding, graphics, sponsorship, marketing, leadership/teamwork, media skills and financial strategy.
“The students will then apply what they learn in a practical, imaginative, exciting and competitive environment that echoes a scaled-down version of an F1 team.”
• F1 in Schools is a competition where students form teams to design and manufacture miniature F1 race cars.
• The Saudi teams that won the national finals are Shaheen from Dhahran, Oryx from Dhahran, and Abiyya from Riyadh.
Andrew Denford, founder and chairman of F1 in Schools, told Arab News: “I’ve just attended the first ever Saudi Arabia national final, it’s been absolutely incredible.” He noted that 68% of the participating students were female.
“We’re over the moon,” he continued. “I can’t wait to see the three teams in Singapore in September in the World Finals.”
During the awards ceremony, Ithra director Abdullah Al-Rashid offered words of encouragement to the students. He said Saudi Arabia is known for its energy — but will also be now known for the energy of its youth.
He noted that the F1 in Schools program not only helped to create young leaders of the future, but built friendships that he hoped would last a lifetime. The students “didn’t just build a car,” he told the crowd.
Aramco announced its plan to sponsor F1 in Schools as a title partner back in 2019. Ithra, being an Aramco initiative, took the wheel in the Kingdom, in partnership with the King Fahd University for Petroleum and Minerals.
Through a rigorous selection process, 16 teams from across Saudi Arabia were chosen to participate. Each team had a local training hub, including specialist facilitators and a state-of-the-art research and development lab. The training included creating a brand identity and marketing plan, as well as learning about the engineering involved in F1 cars.
We call ourselves Shaheen. It is the fastest supercomputer in the world (located in KAUST). And it’s also Arabic for ‘falcon,’ which represents the culture of our country, Saudi Arabia.
Noor Alsadat, Shaheen project manager
David Palfreeman, one of the judges, who flew in from Australia for the occasion, has been a judge in the program since 2018. He noted that the students in Saudi Arabia were already at the same level as some of the graduate students he has met.
“Super, super-impressed with the quality of the presentation and documentation, the standard is really high. Just very, very well presented. Really well thought-out, consistent,” he told Arab News. “The Saudi students are all so articulate, they’re so confident. It’s really exciting.”
Ithra also hosted a few interactive sessions to coincide with the announcement of the winners. The Great Hall had F1 simulator stations, exhibition booths, a Lego workshop, a pit-stop challenge and a “Formula 1 Through the Years” exhibition.
In the main plaza, a neon-green Aston Martin car with the Aramco logo could be seen and was likely the most photographed item during the three-day event. There was also a booth selling official Aramco and Aston Martin F1 merchandise, including gilets, caps, t-shirts and other items.
The big winners of the day, team Shaheen, were led by project manager Noor Alsadat, who jumped up and down with her whole team as the crowd rose to their feet to applaud them.
“We are very happy that we won first place. I’m very proud of my team. We came from different schools, we met in the Khobar Hub and we created our team,” Alsadat told Arab News. “We call ourselves Shaheen. It is the fastest supercomputer in the world (located in KAUST). And it’s also Arabic for ‘falcon,’ which represents the culture of our country, Saudi Arabia.”
Saudi minister of industry and mineral resources begins official visit to Egypt
Bandar Alkhorayef is set to meet with various government officials and investors
His visit will explore opportunities to enhance cooperation in the industry and mining sectors
Updated 03 June 2023
RIYADH: Saudi Arabia’s Minister of Industry and Mineral Resources Bandar Alkhorayef began an official visit to Egypt to discuss bilateral relations and explore opportunities to enhance cooperation in the industry and mining sectors, the Saudi Press Agency reported on Saturday.
Alkhorayef, who is being accompanied by Deputy Minister of Industry and Mineral Resources Osama Al-Zamil, is scheduled to meet with various government officials and investors in the industrial and mining sectors from both countries, and will conduct field visits to multiple companies and factories.
This visit is part of Saudi Arabia’s efforts to bolster the role of the industrial and mining sectors in the national economy and attract investors from around the world. His trip will also look to review investment opportunities and highlight the Kingdom’s initiatives to develop the two sectors.
Last year, the volume of Saudi non-oil exports to Egypt exceeded SR11 billion ($2.9 billion), while imports totalled SR10 billion. The Kingdom’s primary exports to Egypt included petrochemicals, building materials, and medicines, while key imports consisted of food products, heavy machinery, and electronics.
Saudi Tour 2023 is one of the General Entertainment Authority initiatives aimed at providing entertainment to residents and visitors
Updated 03 June 2023
RIYADH: The General Entertainment Authority’s Kingdom Tour 2023 has added more regions to its itinerary, bringing the total number of cities and regions to 17.
After Baha was added about a week ago, Turki Al-Sheikh, chairman of the authority, announced the inclusion of Najran in the events that will tour Saudi Arabia until the end of September.
In a statement, Al-Sheikh said: “Kingdom Tour 2023, which is the largest entertainment tour around the Kingdom, is being carried out in strategic partnership with the Quality of Life Program. Local companies in all regions are responsible for organizing and managing the tour.”
The tour has opened up opportunities for Saudis across the Kingdom to participate in various stages of the events, including pre-production and performance, as well as the supporting services, and logistical and technical services accompanying the events.
Al-Sheikh added that the authority aims to “maximize the economic benefits and achieve the social impact of the entertainment activities that the cities and regions will experience.”
Kingdom Tour 2023 has opened up opportunities for Saudis across the country to participate in various stages of the events, including pre-production and performance, as well as the supporting services, and logistical and technical services accompanying the events.
He said that the youth of the Kingdom will play a major role in organizing the events, which will give them experience and increase their contribution to the entertainment sector, one of the promising sectors in the Kingdom.
Al-Sheikh concluded his statement by expressing his gratitude to King Salman and Crown Prince Mohammed bin Salman for their unlimited support for the entertainment sector and all sectors of the state.
Kingdom Tour 2023 is one of the General Entertainment Authority initiatives aimed at providing entertainment to residents and visitors.
Tour activities will feature Saudi and Arab stars, in addition to Saudi youth, participating in plays and concerts.
Events recently included a concert at King Abdulaziz Cultural Center in Baha featuring Asil Abu Bakr Salem and the young singer Rami Abdullah. In Abha, at King Khalid University Theater, Asala and Majid Almohandis also performed a concert.
Meanwhile, the Egyptian comedy play “Hatta La Yatir Al-Dukkan” was staged at the Literary and Cultural Club Theater in Hail.
Who’s Who: Moataz Bin Ali, regional vice president and managing director for Trend Micro
Updated 03 June 2023
Moataz BinAli has been appointed as the regional vice president and managing director for Trend Micro in the Mediterranean, Middle East, Russia, Central Asia and Africa since January.
In his new role, BinAli has taken on the strategic leadership of the company throughout the region, enhancing its position as a cybersecurity leader dedicated to secure digital information exchange.
BinAli’s responsibilities encompass leading Trend Micro’s efforts to strengthen cybersecurity for both government and private entities across the entire region.
He is focused on contributing to the region’s digital economy by driving cybersecurity adoption programs, and fostering the exchange and localization of cybercrime successful global practices in the region.
Under his leadership, numerous successful long-term partnerships have been established in both the public and private sectors.
He has significantly increased the company’s profits, spearheaded a qualitative leap in the region, and expanded its influence across all levels. Additionally, he has brought technical expertise and global business resources to the region.
BinAli established Trend Micro’s regional headquarters for the Middle East and Africa in Riyadh, making it the first global cybersecurity company to establish a regional hub in Saudi Arabia.
With over 20 years of professional experience in the information technology sector, BinAli is recognized as a forefront innovator and renowned transformer in the field.
Before joining Trend Micro, he held several leadership roles within global technology organizations, such as SAP, IBM and Microsoft in the region.
He holds a doctorate in technology innovation management from the Universite de Lyon. He also received a master’s degree in business administration with a focus on organizational management from the University at Buffalo, and a bachelor’s degree in software engineering from King Fahd University of Petroleum & Minerals.