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Dakar Rally

Special Ford CEO Jim Farley spoke to Arab News about the brand’s future in Saudi Arabia. (AN photo) video

The ‘Porsche of off-road’: Ford CEO Jim Farley unveils vision for global lineup forged in Saudi sands

  • Farley spoke to Arab News about creating a direct engagement between Ford and Dakar
  • He wants customers to feel like they are buying a piece of the world-famous rally with Ford vehicles
By Lama Alhamawi ·
Sanders crashes out of Dakar Rally contention and Al-Attiyah reclaims car lead

Sanders crashes out of Dakar Rally contention and Al-Attiyah reclaims car lead

By AP ·
Variawa wins Dakar 8th stage, Al-Attiyah retains overall lead video

Variawa wins Dakar 8th stage, Al-Attiyah retains overall lead

By Reuters ·
Sweden’s Ekstrom takes Dakar stage seven win in Saudi Arabia video

Sweden’s Ekstrom takes Dakar stage seven win in Saudi Arabia

By Reuters ·
Lategan leads the Dakar, champion Al-Rajhi withdraws video

Lategan leads the Dakar, champion Al-Rajhi withdraws

By Reuters ·
US driver Guthrie leads Dakar after Stage 3 sweep for Ford video

US driver Guthrie leads Dakar after Stage 3 sweep for Ford

By Reuters ·
Dakar bike champion Sanders wins second stage to take lead

Dakar bike champion Sanders wins second stage to take lead

By AFP ·
Amputee Baumel wins Dakar Rally first stage in Yanbu video

Amputee Baumel wins Dakar Rally first stage in Yanbu

By AFP ·
Saudi Next-Gen winners set for Dakar Rally in 2027

Saudi Next-Gen winners set for Dakar Rally in 2027

By Arab News ·
Saudi hero Al-Rajhi faces tough challenge in defense of Dakar title

Saudi hero Al-Rajhi faces tough challenge in defense of Dakar title

By Reuters ·
Al-Rajhi leads strong Saudi contingent for Dakar Rally 2026

Al-Rajhi leads strong Saudi contingent for Dakar Rally 2026

By Arab News ·
Final preparations ramp up as Dakar Rally 2026 draws closer

Final preparations ramp up as Dakar Rally 2026 draws closer

By Arab News ·
Dakar Rally Saudi Arabia 2026 to begin in Yanbu

Dakar Rally Saudi Arabia 2026 to begin in Yanbu

By SALEH FAREED ·

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