Abu Dhabi Islamic Bank (ADIB), a top-tier Islamic financial services institution, and Rotana, one of the leading hotel management companies with presence in the Middle East, Africa, South Asia and Eastern Europe, announced their partnership to launch the ADIB Rotana Rewards Exclusive Card, which gives customers Rotana Rewards points and privileges every time they spend using the card.

The announcement came at a ceremony that was attended by Sarvesh Sarup, global head of retail banking, ADIB, and Omer Z. Kaddouri, president and CEO Rotana, along with representatives of senior management.

The ADIB Rotana Rewards Exclusive Card is claimed to be the first co-branded hospitality card in the wider Central Eastern Europe & Middle East and Africa (CEEMEA) region developed by a local issuer, and the first globally by an Islamic bank.

It works in conjunction with the existing Rotana Rewards Exclusive program and can be used for Rotana benefits, including free hotel stays and dining offers in any of the 50 Rotana hotels and resorts and over 250 restaurants across the region.

The cardholder receives Rotana Rewards points every time they spend using their ADIB-Rotana co-branded card. This includes two Rotana points for every AED1 spent at any of its properties, one point for every AED 1 spent in the UAE, and three Points for every AED1 spent internationally.

Sarup said: “The partnership between Rotana and ADIB brings together two market leading UAE brands with a shared set of customer centric values and a rapidly expanding international footprint. The card will bring customers unparalleled value in terms of lifestyle and financial benefits from both the partners.”

Kaddouri said: “The ADIB Rotana Rewards Exclusive Card offers an unmatched value proposition to customers who can now look forward to benefiting from a broad range of perks and special services.”