Abu Dhabi Tourism & Culture Authority’s (TCA Abu Dhabi) goal of developing Abu Dhabi as an internationally recognized cultural destination is pursued on two fronts: Preservation and development.

While care is being taken to protect the emirate’s archaeological heritage and remarkable natural landscape, a whole new cultural quarter is being built on Saadiyat Island, featuring world-class museums designed by some of the world’s leading architects.

Attracting visitors to Abu Dhabi and making sure they have an enjoyable and comfortable stay is a key factor in the choice of tourists of one destination over another.

The authority has implemented a comprehensive sustainability program designed to monitor and enforce sustainability best practice throughout the tourism sector.

In line with this mandate of TCA Abu Dhabi to conserve and promote Abu Dhabi as a world class destination, airarabia holidays in collaboration with cozmo travel has embraced this vision to promote and showcase Abu Dhabi as a family destination in Saudi Arabia.

Air Arabia handled 105,000 tourists from Saudi Arabia in 2015, of which 20 percent stayed in hotels around Abu Dhabi, Sharjah, Dubai and Ras Al-Khaimah.

The objective of this partnership between Air Arabia holidays and Abu Dhabi Tourism & Culture Authority is to target at least 10 percent of Saudi tourist arrivals in 2015-2016 to stay in Abu Dhabi with special offers and promotions.

Sultan Ali Al-Mansoori, the company’s GCC country manager, commented that there is a growing interest among Saudis to visit Yas Island due to its various entertainment facilities and shopping available under one roof.

Jamal Abdul Nazar, GM Air Arabia and CEO Cozmo Travel, said the preservation and conservation of tourism is possible when all the concerned elements work hand in hand with the same ideals and vision to leave behind a rich culture and history for the future generation.