Based on its excellence in providing medical lab tests and its leading role in community services, Al Borg Medical Laboratories has announced signing a strategic partnership agreement with Leejam Sports Company, which owns and manages the Fitness Time series, numbered at 135 centers in different Saudi and Emirati cities. The centers’ objective is to provide best services and medical programs for their clients as well as increasing their awareness about a better, healthy lifestyle.
Dr. Sameh Al-Sheikh, executive director of Al Borg Medical Laboratories, said: “The agreement comes within our untiring quest for promoting a healthy lifestyle and supporting the wellness of the individuals of our community.” He added: “The new agreement will allow the centers’ clients the opportunity to benefit from the outstanding medical programs provided by Al Borg labs, especially the “Sehati Blueprint” program, which we provide to our clients in cooperation with the American Quest Labs. It is a new concept, where a person can have a comprehensive report about his/her current health status as well as the plans and preventive measures that need to be taken to improve the health and protect against potential diseases.”
He said the agreement includes cooperation to develop products and services that benefit the client base of both parties, and that such cooperation will extend to marketing and joint education between the two brands.
Abdul Mohsen Al-Haqbani, CEO of Leejam Sports Company, said: “The company seeks to provide the best sports services and body fitness techniques throughout our sports centers in Saudi Arabia and the Emirates. We believe in achieving health goals through sports exercises and we aim at directing the community toward a healthy and secure lifestyle and encouraging individuals to exercise and play sports on a daily basis. This also goes in line with the mission of Al Borg. Therefore, the partnership agreement enhances our mission to provide best services to our clients. We are pleased with this strategic partnership.”
Dr. Sameh Al-Sheikh, executive director of Al Borg Medical Laboratories, said: “The agreement comes within our untiring quest for promoting a healthy lifestyle and supporting the wellness of the individuals of our community.” He added: “The new agreement will allow the centers’ clients the opportunity to benefit from the outstanding medical programs provided by Al Borg labs, especially the “Sehati Blueprint” program, which we provide to our clients in cooperation with the American Quest Labs. It is a new concept, where a person can have a comprehensive report about his/her current health status as well as the plans and preventive measures that need to be taken to improve the health and protect against potential diseases.”
He said the agreement includes cooperation to develop products and services that benefit the client base of both parties, and that such cooperation will extend to marketing and joint education between the two brands.
Abdul Mohsen Al-Haqbani, CEO of Leejam Sports Company, said: “The company seeks to provide the best sports services and body fitness techniques throughout our sports centers in Saudi Arabia and the Emirates. We believe in achieving health goals through sports exercises and we aim at directing the community toward a healthy and secure lifestyle and encouraging individuals to exercise and play sports on a daily basis. This also goes in line with the mission of Al Borg. Therefore, the partnership agreement enhances our mission to provide best services to our clients. We are pleased with this strategic partnership.”
