Mohammad Al–Hussaini, managing director of Al-Hussaini Trading Company — sole agent for Longines watches in Saudi Arabia for 34 years along with Walter Von Kanel, president, Longines Watch Company, inaugurated two new Longines boutiques, one at Kingdom Center in Riyadh and the other at Red Sea Mall in Jeddah.

The opening of the new boutiques are stated to be in line with the company’s expansion strategy worldwide that mirrors the ultimate in fashion and style development.

Longines adopted, a few years back, a new distribution strategy for Longines around the world. Accordingly and in addition to the existing showrooms where Longines watches are showcased alongside other watch brands, Longines has started opening Longines Boutiques that display exclusively Longines watches, including the classical and sports models.

Kanel said: “The series of showrooms inaugurated by Al-Hussaini Trading Company in the Kingdom are among the most beautiful Longines showrooms in the world.”

He added: “These showrooms will embrace the Conquest Classic collection of watches, especially designed by Longines House as a tribute to the international horse festivals and races such as Chantilly, Hong Kong, Royal Ascot and Dubai horse races. This incomparable collection of fine watches reflects Longines’ commitment to the values of elegance, tradition, expertise, performance, modernity and eternal beauty.”

Al–Hussaini said: “Our relationship with Longines is strongest as it goes back to more than three decades. We had the privilege of witnessing Longines’ development since the beginning and are further proud of being part of the success story of Longines, which is one of the leading global brands in high-end watchmaking.”