Al Yasra Fashion has announced a plan to expand its business and, at the same time, train young Saudis in keeping with the guidelines of the Saudization program.

Anas Baset, MD of the company for watches and jewelry, told Arab News that the group has a dedicated Saudization manager who is exclusively dealing with the training and inclusive growth of young Saudis. “This is meant to fulfill the aspirations of Saudi youth,” he added.

"Ontime for fashion watches and Trinkets for lifestyle jewelry stores have been established since the inception of the company with due regard for values and ethics in business. Our talented and loyal team has been endeavoring to fulfill the values and ethics in the course of their dealings with the suppliers, customers and the community," Baset underlined.

He added that the group’s core business includes high-end retail and it is committed to constantly introducing the latest clothing and accessory items in the region at competitive prices.

"Our products include Ontime fashion watches, and Trinklets lifestyle jewelry and accessories at affordable prices as the objective is to cater for the middle income group by offering them the new, latest trends," he said.

He added that the company’s focus always is on quality and high service in retailing.

Al Yasra fashion owns and operates over 200 boutiques across Saudi Arabia, Kuwait, Iraq, the UAE, Lebanon, Qatar and Bahrain.

The company also announced the opening of new Ontime and Trinkets stores across the Kingdom.

"Our team is our most valuable asset and offering quality products is our primary objective," said Anwarul Haque, the company’s general manager in the Kingdom.