Alcatel Onetouch, one of the world’s fastest-growing smart phone brands, introduced the new lineup of products in the presence of Ahmed Khalil, GM MEA Alcatel Onetouch, and Hafez El Sergany, country manager KSA Alcatel Onetouch at an event, where Alcatel Onetouch announced the launch of Idol 3 across the Kingdom in a joint campaign with Qusai.

“We are thrilled to announce the launch of our award-winning fun-filled Idol 3 in Saudi Arabia in collaboration with Qusai,” said Khalil.

“This tie-up is based on the fresh approach of Alcatel Onetouch in the Saudi market. Idol 3 stands out as the best in its category, especially if you look at all the great innovations that are in it and provides a unique fun experience that enables multimedia creativity and limitless options, which is what our young audience wants. Qusai’s art and music are an expression of this spirit,” Khalil added.

Qusai attended the event as the brand ambassador of Idol 3 in the Kingdom and performed the song that he wrote for the launch. “The video showcasing this song has achieved viral success earning over two million views in a period of only 10 days across different social media platforms.”

About his collaboration with Alcatel Onetouch, Qusai said: “I am so glad to tie-up with Alcatel Onetouch, the pioneer in telecom devices the Kingdom that is back today with an amazing product range that brings freshness into smart phones and a unique Alcatel touch that always differentiated them.”

Idol 3 is described as the first 100 percent reversible smart phone that combines the best of high-end design and features, including the sound power of two speakers, a 13-Mpxl-rear camera and 8-Mpxl-front camera for the best selfie, DJ and technicolor, as well as sleek design and color options appeal to active youthful lifestyle.