Alissa Auto, a member of Abdullatif Alissa Group Holding Company and Nissan’s official dealer in Saudi Arabia, took its fleet and government clients on a tour of Nissan’s Japanese headquarters in Takashima, Nishi-Ku and Yokohama.

Alissa’s clients met with Nissan’s top management and were given a tour on the global automaker’s new production lines, where they got to experience the production process first hand.

“This is a rare and unprecedented move by an automaker,” said Waleed Al-Hamdan, director of government sales at Alissa. “Our clients got to see their favorite vehicles as they were being produced and got a feel of the latest technology right at the production lines.”

The clients met with Nissan’s top management at the company’s headquarters, where they were given a briefing on the company’s manufacturing, assembly processes and the brand new production lines. They were also given a preview of upcoming technology at Nissan and the automotive world at large.

The group visited Nissan’s production facility, where they were amazed with the latest technical advancements and innovations in vehicle production and assembly. Nissan’s factory is capable of producing 31 vehicles an hour without any involvement of manpower.

The visitors got preview Nissan’s latest 2015 model vehicles, showcasing their innovative accessories, high-tech safety gear and compelling designs.

Al-Hamdan added that the visit apprized the company’s clients with the latest passenger and commercial vehicle products, bolstering their already solid confidence in the Nissan brand.

Samir Cherfan, MD of Nissan Middle East, said: “The tour was a great way for Alissa to help our biggest Saudi customers to get to know us a little better, bringing them even closer to the brand they love.”

He added: “Automotive technology is moving at a rapid pace and our research teams are meeting challenges making ground-breaking and exciting initiatives such as our Self-Healing Paint.”