Another of Alshaya’s luxury brand, And So To Bed of London, was showcased with beds and mattresses, at the recent World Luxury Expo, which ended in Riyadh after a three-day run on April 1.

The World Luxury Expo is a major exhibition event in the city where majority of the luxury products, services and cars were among the highlights. An attractive feature that draws many visitors is that most of the exhibits are luxurious, including Swarovski crystal-studded items at the top and bottom end of the bed. Also on display were the painted wood and upholstered beds.

“Our luxury bedroom business is still considered to be new in Riyadh since we’ve just opened our showroom on Takassusi Street, Prestige Building complex in Ramadan of 2014,” said Ibrahim Sharaf Aldeen, showroom manager of And So To Bed of London, Riyadh Showroom. We’re very pleased and excited to display and show our products to the Saudi market through this luxury expo.”

Prince Abdulaziz bin Ahmed bin Abdulaziz Al-Saud was the guest of honor at the expo. Other Luxury brands, especially the most expensive sports cars, jewelry, accessories and other premium services were among the attractions at the event.

Aldeen said: “The reception and feedback to our English bedroom brand in this event is really great, and many people here are still not aware of our bedroom brand. We have also shown our handmade beds, bedroom furniture, high-end quality mattresses from Vispring UK, bedroom linen and accessories.”

And So To Bed of London is just one of the franchise luxury bedroom brands owned by Alshaya Trading, under the Alshaya Group of companies in the Gulf. These Alshaya luxury bedroom brand currently operates in the Kingdom and the UAE.