Alshiaka, the house of thobes (garment) that claims leadership of designs in Saudi Arabia, has launched new designs of Harakat thobe, described as the "perfect solution" for student wear to mark the beginning of the new school year,

Moataz Alandijani, Alshiaka marketing manager, said: “Harakat thobe meets the expectations of many parents as a result of marketing research conducted in Saudi Arabia. The new thobe range is the perfect choice for students, which facilitates their daily academic and co-curricular activities."

The new range has three features that make the school day more enjoyable and homework easier; the fabric is easy to iron, it has bigger side pockets with double stitches that make them stronger, and it has a wider lower area for convenient movement.

“Harakat thobe has been enjoying admiration in the Saudi market year after year, thanks to its distinction and uniqueness being the only product dedicated for meeting the needs of school students,” he added.

Alshiaka, which claims to be a deep-rooted brand name in fabrics and men’s fashion in the Kingdom, is the owner of Harakat trademark in addition to the other famous trademarks — Zakhrafat, Re Thobe, and Alfakher, all launched with the objective of meeting the different needs of consumers in the Saudi market.