AXA, described as one of the largest and the leading non-life international insurers in the region that operates as AXA Cooperative in Saudi Arabia, has launched an employee branding campaign, which offers world-class opportunities for talented Saudi citizens.

The campaign is aimed at tapping into competent Saudi talent and highlighting to prospective candidates the outstanding advantages of being part of the “leading number one insurance brand” in the world.

The objective of the campaign is to educate the student and graduate community as to why they should choose AXA Cooperative as a preferred employer; educate them about the business of the company, and update them about the open, friendly and multi-cultural work environment within the company.

The campaign is centered on educating the Saudi citizens on the skills and values that can be gained from a career in insurance, including stability, variety, recognition, advancement, challenge, personal satisfaction and growth.

To reinforce this message and encourage more Saudi citizens to be part of the team, AXA Cooperative will be conducting presentations at different universities during the next few weeks across the Kingdom.

“We are not only targeting the citizen talents to join us but also looking at ways to build their skill sets and expertise through robust learning and development career plans to enable them to become successful contributors to the insurance business,” said Jerome Droesch, AXA Cooperative chairman.

Gary Lewin, AXA Cooperative CEO, said “AXA helps its clients live more confidently each day, by protecting them, their families and their property against risks.”