Home to Shakespeare, Bond and the British royal family, it is little wonder why London is still a favorite holiday hotspot among Saudi residents.

To encourage customers looking to explore London and beyond, British Airways (BA) is offering special fares from the Jeddah and Riyadh to the British capital, which are available to book until Sept. 7, with travel before March 31, 2016.

A recent survey conducted by BA revealed that London took the lead by far as 27 percent of voters nominated the British capital as their favorite holiday hotspot. Securing second place favorite was the Almafi coast in Italy with 21 percent of the votes and Miami followed closely as the third holiday favorite with 18 percent of the votes.

BA’s all cabin sales allow customers from Saudi Arabia the chance to book a holiday to their dream destination.

Paolo De Renzis, head of Middle East, Africa and Central Asia sales for BA, said: “We fly daily between Jeddah and Riyadh to London offering our customers excellent connections to 188 destinations across our network.”

When planning a holiday to London, visitors from Saudi Arabia could include some of the top 21st century British landmarks (as voted for in a recent poll conducted by BA’s High Life magazine) such as a visit to the Millennium Bridge, the London Eye and the Tate Modern when planning their holiday.

The discounted BA air fares will be available across all cabins to the UK, Europe, the United States and Canada, and allows for travel until March 31, 2016. Return fares start from SR2,506 per person from Saudi Arabia to London.

A full timetable of British Airways' flights to London and beyond is available online, where customers can find the lowest fares and book, pay and check-in online for their flights.