BMG Foundation, a Saudi-based non-governmental organization, has joined hands with United Cooperative Assurance Co. (UCA) for its latest campaign ‘Safe Driving, Life Saving’ that aims to raise awareness on responsible driving and prevent motor-related deaths.

Basil Al-Ghalayini, chairman, BMG Foundation, signed the partnership agreement with Machaal Karam, CEO, United Cooperative Assurance Co., at the foundation’s headquarters in Jeddah.

Basil Al-Ghalayini said: “Our partnership with United Cooperative Assurance for the ‘Safe Driving, Life Saving’ initiative will open the lines of communication with a large segment of our target audience, vehicle owners and drivers that are insured with the company. We are confident the company’s retail network will boost our campaign’s reach and effectiveness.”

Machaal Karam said: “UCA offers a comprehensive motor insurance covering property damage and bodily injuries caused by road accidents. Our concern stems from the fact that irresponsible driving increases the incidence of road accidents and casualties. UCA is pleased to participate in the foundation’s effort to reduce risks and improve drivers’ awareness of road safety.”

Al-Ghalayini added: “With road accidents being the single major cause of death among the youth in Saudi Arabia, we strongly believe it is essential to engage the next generationin addressing the situation and instilling a culture of road safety across the nation.”

In its endeavor to support the community and address key social and environmental issues, BMG Foundation organizes annual awareness campaigns in Saudi Arabia.

In 2012, in partnership with the Ministry of Water and Electricity, the foundation launched “Our Water, Our Life” to raise awareness on the judicioususe of water, given the fact that Saudi Arabia is the third highest consumer of water worldwide despite the lack of resources in the country.