Mohamed Yousuf Naghi Motors (MYNM), the exclusive BMW Group importer in Saudi Arabia, announced its platinum sponsorship of the German Breakfast and The catalog chow 2014 in Riyadh, Dammam and Jubail.

Both events serve as premium networking opportunities for Saudi and German businessmen looking to share ideas and improve relations, which is of significant importance given the strategic relationship between both nations.

The German breakfast has an excellent reputation in the Kingdom having run since 2004 and is a major platform for German as well as Saudi business people, CEOs and VIPs to get together to share common business interests. The catalog show was established in 2006 and strives to deepen relations between German companies seeking to enter the Saudi market.

Delegate of German Industry and Commerce for Saudi Arabia, Bahrain and Yemen, Andreas Hergenroether, said: “The tremendous participation in the German Breakfast year after year shows that Germany has an excellent reputation in the Kingdom, not only when it comes to trade but also when it comes to sustainable long-term relationships that include the transfer of technology. We are celebrating its 10th anniversary.”

As part of their automotive platinum sponsorship, MYNM will have the BMW flagship models BMW 7 Series and BMW 6 Series Grand Coupe on display. Both vehicles represent leading models in the Kingdom and are indicative of how well German technology and innovation is received in the Saudi market.

Stavros Paraskevaides, MD, MYNM (BMW Group), said: “Germany is Saudi Arabia's third-largest trading partner with German exports to the Kingdom rising 20 percent to almost 8.2 billion euros in 2012; increases that have since continued throughout 2013 and in to 2014. As the exclusive importer for BMW premium vehicles, Mohammed Yousuf Naghi Motors firmly believes in sponsoring events that further enhance and foster mutual trade and development between these nations.”