Al-Talaea Co. Ltd., sole agent of Bridgestone Tires in Saudi Arabia, recently launched its grand summer campaign for the third consecutive year under the slogan (Change to Bridgestone).

During the six-week campaign, grand prizes were presented to 36 winners from various regions of the Kingdom.

The prizes comprised six 2014 model Dodge Durango cars, Samsung screens and professional Canon cameras.

This marvelous campaign received keen follow-up action from Sulaiman Alqassoumy, general manager of Al-Talaye Co., Ltd. under the supervision of engineer Mohannad Hafiz, marketing manager and follow up by Imad Bawazeer, marketing supervisor at the company.

In its strategy for providing best services of the same high distinctive level of Bridgestone international tires, the company is managed by a high caliber team of administration officers and highly-skilled salesmen and technicians operating through a network of 19 service centers and 10 wholesale outlets in addition to hundreds of distributors, who are spread in all regions of the Kingdom.

The company has further devised a strategic plan for expansion in the years to come which include establishing new branches for the foremost objective of realizing customers satisfaction and providing all the services they need.

Hence, the campaign avails itself of the opportunity of its third year to extend its thanks and

gratitude to the customers for their confidence in Bridgestone products and the services extended to them.

Bridgestone tire products for passenger sedan and 4X4 cars feature several product-lines which combine luxury with sports performance — most notably the distinctive Potenza line.

It meets the requirements of various driving styles. Potenza line combines luxury and comfortable driving features with its famous Turanza tread pattern, Adrenaline, Turenza S001 line with its standard economic Dueler tread pattern, the recently launched Dueler B Series line, AR20 and GR90 lines which are designed specifically for 4X4 vehicles featuring a collection of tread patterns that suit the driving style of the vehicle’s owner.