Bupa Arabia has successfully concluded its Walk Your Heart campaign in cooperation with the Ministry of Health (MOH) at Red Sea Mall with the important aim of promoting and improving fitness in the Kingdom, while taking a proactive stance against obesity.

"The incidence of obesity in the Kingdom is on the rise with the latest report from the Saudi Diabetes and Endocrinology Society stating that among the middle-aged population 34 percent of men and 45 percent of women in Saudi Arabia are considered obese, a figure that is drastically high and affecting nearly everyone's lives either directly or indirectly," said Tal Nazer, CEO of Bupa Arabia.

He added that his company's objective for launching Walk Your Heart campaign was to encourage people to have a more active life and make walking a daily part of a change to a healthier lifestyle.

Over 4,000 participants took part in the "Walk Your Heart" campaign, 2,330 of them completed the 1,400 meter designated route within Red Sea Mall passing by various, educational health tips and environmental reminders. Upon reaching the finish line participants qualified to enter a draw for a free family trip to Dubai along with other valuable prizes.

Participants also got a chance to vote for charitable causes that they were walking for, choosing between causes such as, orphans, Disabled Children's Association or the National Home Health Care Foundation. The cause receiving the most votes received the allocated fund as a donation from Bupa Arabia.

In addition, Bupa Arabia also provided a Health Lounge, which received over 600 visitors and consisted of small clinics that offered quick and accurate medical check-ups as well as two specialized clinics devoted to diabetes and smoking cessation sponsored by the MOH.

Nearly 150 volunteers, consisting of Bupa Arabia employees and others worked and collaborated in preparing, organizing and promoting the successful event.